BMW 2001 Annual Report Download - page 163

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39
Driving innovation  assuming responsibility in our work.
Sustainability is one of the BMW Groups fundamental
principles. The preservation of resources and our responsi-
bility for both the environment and society are tightly an-
chored within the company. The latest example is the Inter-
national Declaration of the United Nations Environmental
Programme signed by the BMW Group as a commitment
to cleaner production. The aim of this Declaration is to avoid
negative influences on the environment from the very be-
ginning, instead of applying solutions only at the end of the
production chain.
Sustainability is becoming the fundamental
principle of economic and social prosperity,
also crucial to the interaction of markets and
democracies. The BMW Group will continue
its commitment to sustainable development
as a future-oriented principle of its corporate
strategy.