BMW 2001 Annual Report Download - page 16

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Ever since its market launch in the autumn
of 2001, the new BMW 7 Series has met with a
positive response from customers. 2,979 vehicles
were delivered to customers between the market
launch in November and the end of 2001. The
last vehicle of the previous 7 Series came off the
Dingolfing production line in July 2001. Including
the 29,770 units of the former 7 Series sold in
2001, a total of approximately 327,600 units were
delivered to customers during the seven year pro-
duction period of this model.
Demand for diesel models continues unabated.
While the worldwide mix of BMW brand diesel
cars sold in 1996 was 12%, one out of very four
BMWs is sold today with a diesel engine. In Europe,
the mix of diesel cars is over 40%.
MINI makes a successful start in Europe
The BMW Group launched the MINI brand in 2001
as the first premium brand in the small car segment.
Sales of the MINI One and MINI Cooper started in
Great Britain in July 2001 with great success, fol-
lowed by the other European markets at the start of
September. By the end of 2001, a total of 24,980
units had been delivered to customers, including
10,643 in Great Britain, the MINIs home country.
The BMW Groups high expectations have therefore
been fulfilled: the sales figures confirm that there is a
high demand for premium products in the small car
segment.
BMW Motorcycles segment achieves ninth
record year in a row
Delivering 95,327 motorcycles (including the C1) to
customers in 2001, the BMW Motorcycles segment
continued its history of record sales, outperforming
the previous years figure for the ninth year in a
row, with 17.3% growth in the year 2001. Growth in
France (8,017 units, +39.2%) and Great Britain
(4,137 units, +38.9%) primarily contributed to the
overall performance. With customer deliveries of
2,801 units, the Japanese market was up by 18.6%,
also reaching a new record figure.
The best-selling motorcycle in 2001, with a total
of 17,445 units, was the F 650 GS. The F 650 CS
Scarver, appealing above all to younger customers,
was the latest addition in the autumn to the single
cylinder series. In the category above 750 cc, the
R 1150 GS leads the sales performance list, with a
total of 14,558 of these large long-distance enduros
being delivered to customers in 2001. A total of
10,614 BMW C1, the alternative means of transport
for large cities and densely-populated areas, were
sold in 2001, an increase of 59.6% against the pre-
vious year.
Sales of special equipment and riders wear
again experienced strong growth in 2001. Sales were
up by 14.6% against the previous year.
BMW Motorcycles segment: Deliveries by series
in 1,000 units
80
70
60
50
40
30
20
10
97
R Series
F Series
C1
K Series
9.7
33.1
98
7.3
43.0
99
9.3
44.5
00
6.6
48.2
01
10.3
55.6
10.0 11.4
11.2 10.2
16.1 10.6
18.9