BMW 2001 Annual Report Download - page 166
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42
Practising Responsibility
BMW CleanEnergy Formula H. Partnerships and joint
ventures with representatives of politics, professional as-
sociations, research institutes and innovative companies
are an integral part of the BMW Groups sustainability strat-
egy. The potential of such networks for the future is partic-
ularly clear in the area of hydrogen technology. The BMW
Group has already implemented the technical require-
ments for the introduction of hydrogen cars in the first hy-
drogen-powered automobile in the world built in a small
production series. Last year, 15 BMW 750hLs forming the
BMW CleanEnergy fleet covered a total distance of more
than 150,000 kilometres, clearly proving their reliability in
practice. The next step is to join forces with strong part-
ners in the worlds of business and politics, ensuring the in-
dustrial production and nationwide distribution of hydrogen
produced in an environmentally friendly process. The
CleanEnergy WorldTour conducted by the BMW Group in
the year 2001 supported the cause of such a network in
six cities throughout the world (Dubai, Brussels, Milan,
Tokyo, Los Angeles, and Berlin), the BMW Group providing
information worldwide to opinion leaders in politics, the
media and business on the subject of hydrogen. The sub-
stantial response to this initiative shows that the vision of
individual mobility based on hydrogen can indeed become
reality. The next step taken by the BMW Group: a hydrogen
version of the recently introduced new 7 Series will be
available to customers during the life cycle of this new
model.