BMW 2001 Annual Report Download - page 118
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4
Preface
Dear Sir or Madam,
The year 2001 was by far the most successful business year in the history of
the BMW Group, with sales and results once again reaching new record levels.
Delivering more than 900,000 BMW and MINI cars to customers, we succeeded
in increasing retail sales by more than 10 per cent in a world market stagnating
as a whole.
This success rests on two pillars: first and foremost, it is an achievement by
all the employees of the BMW Group once again proving in 2001 how much
substance and performance lies within our Company. In the year under report,
we were able to enlarge this powerful team by almost 5,000 employees, creating
more than 3,900 new jobs in Germany alone.The identification of our employees
and partners with what we do is a crucial prerequisite for our performance.
The second pillar ensuring the success of the BMW Group is the consistent
implementation of our strategy. We are the only multi-brand car maker in the
world to concentrate exclusively on the premium segments of the worldwide
automobile and motorcycle markets. In this way we are able to strengthen the
foundation for a secure and independent future of the BMW Group, since
for years the premium segments have shown the largest growth rates and are
less susceptible to fluctuations in the economy. These segments will continue
to grow above average in the years to come, with an increasing number of cus-
Joachim Milberg
Chairman of the Board
of Management