BMW 2001 Annual Report Download - page 179
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51
Powerful brands are the foundation for the success of the
BMW Group. The BMW Group is the only multi-brand car
maker in the world to concentrate exclusively on the premium
segments of the global automobile market. Premium means
added value. The authentic BMW and MINI brands with their
clear profile give the customer a direct, immediate feeling of
this added value borne out by emotional products with out-
standing substance and supreme quality. This commitment is
reflected in each and every vehicle. The premium experience.
Product Portfolio