AARP 2012 Annual Report Download - page 19

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18 AARP 2012 YEAR IN REVIEW
AARP’s mission is to enhance the quality of life for all as they age. Part
of this effort is connecting people with shared interests — thus helping
people enjoy the happiness that comes from living life to its fullest.
Nurturing strong relationships with family and friends remains a top priority
among people 50+. In the digital age, AARP fostered opportunities for
connecting with family and friends—discovering new on-ramps to fun and
shared interests.
TECHNOLOGY POWERS
CONNECTIONS
The 50+ tech audience is growing
by leaps and bounds, and they’re
hungry for information.
To meet their wide range of
interests, AARP produced high-
quality content and created
new apps that put everything
the Association has to offer at
members’ finger tips — online and
via mobile devices.
• A series of “AARP Tech to
Connect” books made it easy
CONNECTING