Tesco 2012 Annual Report Download - page 14
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UK: Giving our customers
the best shopping trip
We always want to provide our customers
with the best shopping experience and set the
standard in the UK. Focusing on food first, we
are making a £1 billion commitment this year
to improve the shopping trip, driving a strong
pace of improvement in the things that matter
for customers – service, range, quality, price,
availability and the store environment.
Creating more good jobs and careers
Over the next two years, we will create 20,000 new jobs
to deliver new levels of excellence in customer service.
Customers will benefit from more staff on the shop floor at
busy times, greater staff expertise and enhanced service
across the store.
The investment goes to the heart of our promise to create
good jobs and careers, with opportunities focused on young
people who are currently unemployed. British Prime Minister
David Cameron described the investment as “a massive
confidence boost for the UK economy”.
The Fruit and Veg team
Fresh food is an area where customers really appreciate
having dedicated, specially trained and knowledgeable staff.
With the additional investment in staffing, training and
equipment, the Fruit and Veg team can focus on fresh
produce, improving product availability and presentation
for customers.
We are also increasing the number of staff across the whole
of fresh food – meat, produce and chilled convenience foods.
More staff, better service
One of the largest elements of our investment is in increased
staffing levels, training and equipment for key departments in
existing stores – such as produce and meat. We saw marked
improvements in customers’ perceptions and sales performance
of 200 pilot stores. This success has given us the confidence to
move quickly to apply these changes to all of our large stores –
an investment of over £200 million.
We are improving the look and feel
of many of our fresh departments using
more engaging signage, stronger graphics,
warmer colours and better lighting
10 Tesco PLC Annual Report and Financial Statements 2012