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In the digital information equipment business, despite delays
in improving the profitability of LCD TV business in Europe,
Sharp achieved successes in parts such as improving the prof-
itability of its blu-ray disc recorder business. We are continu-
ing with structural reform.
In communication system business, Sharp maintained its
position of the No. 1 Japanese manufacturer in the domestic
mobile phone market by launching various products. These
included the EDGEST model of smartphones with thin-bezel
design features and smartphones with IGZO LCDs that low-
ered power consumption. Conditions in the domestic market
are becoming more difficult amid progressing commoditiza-
tion and other factors. In response, Sharp will strengthen col-
laboration with mobile phone operators to launch distinctive
devices, while developing new businesses.
In solar cell business, Sharp ceased production in Europe
and the U.S. and further reformed its value chain. We expect
business conditions to continue changing, with declining de-
mand in Japan stemming from falling power buyback prices,
as well as decreasing prices in general. In response, we will
expedite the transition into an energy solutions provider of-
fering design, procurement, construction, power generation,
and other services.
In electronic devices business, Sharp worked to expand
its business centered on mainstay camera modules. We will
further continue focusing on No. 1 categories while offering
customers solutions with combinations of LCDs and elec-
tronic devices.
Product
Business
Digital Information Equipment
• Narrow focus to businesses/regions with profit potential
Communication Systems
• Strengthen collaboration with mobile phone operators and create new businesses
Health and Environment Equipment
• Step up initiatives under new Asia-Pacific structure
• Introduce new category products to create new markets
Solar Cells
• Expedite shift to energy solution business (mega-solar design/procurement/construction,
power generation, etc.)
Business Solutions
• Facilitate transformation to office solutions business with the core MFPs and display
equipment products
Device
Business
Display Devices (LCDs)
• Stabilize incoming orders by acquiring new customers and strengthening relations with
major clients
• Improve earnings power by facilitating increase in small- and medium-size LCD production ratio
at the Kameyama No. 2 Plant
Electronic Devices
• Focus on No.1 categories, such as camera modules and sensors
Restructuring our Business Portfolio
1
6 SHARP CORPORATION
Presentation by the President
From Restructuring Stage to
Re-growth
Stage