Sharp 2014 Annual Report Download - page 14

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Nature Technology Clean Technology
Mechatronics Light Control Functional Organic Materials
Device Connection/
Communication
Sensing Energy Conversion Compound Semiconductors
Displays Movie/Picture Processing User Interface
…
One-of-a-kind
Suitable for Region
Consumer Perspective
Technological Assets (Sharp’s Strengths) Customer-oriented Strategy
Alliance with Strategic Partners
DENSO Makita LIXIL Qualcomm Samsung Hon Hai
Diverse solutions for every customer
Existing Areas
New Areas
Product Business and Device Business
Five Main Business Areas
Leveraging technological assets that constitute its strengths,
Sharp adopts a rigorous customer-oriented approach to
expand its existing businesses. By unleashing synergies be-
tween these assets and the sales channels and technologies
of our business partners, we are working to broaden our
presence in new fields.
We have identified five areas of focus: healthcare/medical
services, robotics, smart home/mobility/office, safety and se-
curity of food/water/air, and education. In all of these areas,
we have started reaping new business opportunities.
To foster these areas until future pillar of our operations,
we established the New Business Development Division in
May 2013 and the Market Development Division in April
2014. These entities will spearhead actions to generate val-
ues and offer them to customers.
Rather than adopting a limited approach to its business
fields, Sharp’s important challenge is to deploy its vast array
of distinctive technologies to realize new levels of potential.
Sharp will improve and enhance its existing businesses in
such areas as consumer electronics, solar cells, and devices,
while pursuing initiatives in new areas of focus. In these ways,
we will continue refining our technologies based on the cus-
tomer’s perspective, in our quest to become a company that
provides diverse solutions of “good life” to every customer.
Towards Sustained Growth
12 SHARP CORPORATION
Presentation by the President