Salesforce.com 2012 Annual Report Download - page 11

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campaigns, respond quickly and effectively in times of crisis, or even generate new customer leads
through integration with our sales and service cloud applications.
•Salesforce Data.com. We provide companies with a database of high-quality business contacts,
company profiles and social insights. Delivered as a service, data.com integrates with our applications
to provide the business data that helps companies increase their pipeline of sales leads and to improve
engagement with existing customers.
Our Cloud Platforms for the Social Enterprise
Our cloud platforms provide application developers access to new capabilities that can be built into their
business applications. These platforms include features popularized by social networking companies, such as
profiles, status updates and feeds; and also the capability to extend applications for use on mobile devices. In
addition, they run on our Database.com offering, an open enterprise database built for social and mobile computing.
Our cloud platforms allow both IT departments and ISV developers to use several programming languages
to build their applications. Developers are able to use the most popular programming languages on our cloud
platforms, such as Java and Ruby, to build their applications, and our cloud platforms support multiple other
languages to provide developers openness and choice.
We have two platform offerings: Force.com and Heroku, and offer additional developer tools such as
Database.com and the AppExchange. The details of these offerings are as follows:
•The Force.com Platform.The Force.com cloud computing platform provides a feature set and
technology environment for building business applications, including data models and objects to
manage data, a workflow engine for managing collaboration of data between users, a user interface
model to handle forms and other interactions, and a Web services API for programmatic access and
integration. The Force.com platform provides the tools and infrastructure required to:
• deploy our applications;
• customize and integrate existing enterprise software applications;
• create and deploy new business applications that are pre-integrated with our service and leverage
the same user interface or customize the user interface specific to customer requirements; and
• sample and deploy applications built by third parties from the AppExchange.
•Heroku Platform.Heroku is a leading cloud platform for application developers to build and deploy
social and mobile applications. Built on open standards, Heroku supports multiple frameworks,
databases, and languages—including Java and Ruby. Most application developers choose to build
applications on Heroku because they can utilize their existing skillsets. And, because it is delivered as a
service, application developers can be more efficient, dedicating their time to writing code, not
managing servers and application deployment.
•Database.com.In 2010, we opened the multi-tenant database that underlies the Sales Cloud and
Service Cloud applications to application developers so that they can more easily architect and build
new mobile and social applications in the cloud. The service is open so it can be accessed using any
language, any platform and any device. Database.com provides the functionality of a modern database,
which must accommodate mobile devices and data generated by social media tools.
•The AppExchange. The AppExchange is an online directory that provides customers a way to browse,
sample, share, and install applications developed on our Force.com platform. Partners and developers
can offer their applications and services for a fee on the AppExchange directory. This directory gives
our users a way to find and install applications to expand their use of the Force.com platform to areas
that are complementary to our social enterprise solution.
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