Food Lion 2010 Annual Report Download - page 28
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24
Hannaford
Facebook fans
x3
All our Red Market stores in Belgium are 100% equipped with
self-scanning handhelds as it is part of the “quickest” shopping
experience in the whole country. Additionally, to speed up the
checkout process even more, the stores use a checkout flow
system based on the first-come-first-serve principle used at
airport counters. Even though this does not require technological
inventions, the impact this has on the customers’ perception of
shopping speed is impressive.
Besides speed, for most customers the availability of information
in stores is also very important. Two new Bloom stores received
the latest in touch screen electronic kiosks, offering large high
definition 37” vertical displays. The kiosks offer integrated scanner
and price check capability. Recipe and product location software
also continues to run on these devices and were upgraded to
take advantage of the larger high resolution screens. Bloom is
considering to replace existing kiosks with the 37” vertical display in
its stores in 2011.
“As a growing
company we are
often going to be
out of our comfort
zone. Courage is
facing the change as
a challenge even if
we are not
always sure of
success.”
Alexia Machera
Alfa Beta -
Communication Manager
In-store
Efficiency contributes to a pleasant shopping experience. Especially
for the growing contingent of time-pressed shoppers that visit
our stores. That is why all of our operating companies continue to
develop new in-store customer technology. And our Group has
long been a pioneer in this area: Delhaize Belgium was the first in
Europe to introduce handheld self scanners in its stores. Today, self
scanning has become almost common practice in our company-
operated supermarkets in Belgium.
More recent developments, but equally important from a
convenience and efficiency standpoint, are quick-scan and self-
checkout technology. Both systems, with or without the use of
handheld scanners, enable shoppers to quickly breeze through
the checkout process. In Belgium, 71 stores are now equiped
with self-pay booths and another 27 stores have installed quick-
scan technology. The
New Generation Store
, which serves as an
example for all new stores and stores to be remodeled, combines
all these technologies. In Greece the same systems were tested in
a number of stores and will be implemented in more stores during
2011. In the U.S., a number of Food Lion stores were upgraded to
the latest generation of self-checkout systems. This new technology
offers a user-friendly interface with animated demonstrations to
guide the customer through the process. Check-out associates
are equipped with wireless remote approval handhelds that allow
them to monitor all self-checkout lanes simultaneously and interact
with the customers if needed.
Customer Tools