Food Lion 2004 Annual Report Download - page 12

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DELHAIZE GROUP  ANNUAL REPORT 2004
10
A COMMITMENT FROM TOP TO BOTTOM TO DELIVER
PLANNED PROJECTS AND RESULTS CONSISTENTLY AND
ON TIME, TO DEVELOP THE NECESSARY PROCESSES AND
SYSTEMS AND TO SUPPORT THE ASSOCIATES ACCOUNTABLE
FOR THEIR EXECUTION. THIS LEADS TO GROWING
SALES, GUARANTEEING CUSTOMERS HIGH QUALITY AND
INCREASING PROFITABILITY BY REDUCING COSTS AND
EXPENSES.
EXECUTIONAL
EXCELLENCE
EXECUTION DRIVING
SALES
Block sequencing: the distribution centers put
products in blocks on the pallets in the same
order as the products are put on the store
shelves, resulting in a significant time gain in
the stores.
Customer satisfaction is not only driven by
product assortment and the shopping envi-
ronment but also by consistent in-store exe-
cution. Encouraged by the success of similar
initiatives at their U.S. sister companies,
Delhaize Belgium and Alfa-Beta implemented
the fi rst improvements from their smart retail-
ing initiative, increasing in-store effi ciency
and freeing up store associates’ time to serve
customers. Food Lion used an industrial engi-
neering process to study and improve its stan-
dard practice procedures in all departments.
In every Food Lion store, the direct store
delivery process w as enhanced. Hannaford
started to roll out the improvements from
its Accelerating Sales Performance project,
transferring good practices from high-per-
forming stores to peer stores. In Belgium,
stores can access merchandising and product
information through the company intranet.