Enom 2010 Annual Report Download - page 9
Download and view the complete annual report
Please find page 9 of the 2010 Enom annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
1 -
2 -
3 -
4 -
5 -
6 -
7 -
8 -
9 -
10 -
11 -
12 -
13 -
14 -
15 -
16 -
17 -
18 -
19 -
20 -
21
-
22
-
23
-
24
-
25
-
26
-
27
-
28
-
29
-
30
-
31
-
32
-
33
-
34
-
35
-
36
-
37
-
38
-
39
-
40
-
41
-
42
-
43
-
44
-
45
-
46
-
47
-
48
-
49
-
50
-
51
-
52
-
53
-
54
-
55
-
56
-
57
-
58
-
59
-
60
-
61
-
62
-
63
-
64
-
65
-
66
-
67
-
68
-
69
-
70
-
71
-
72
-
73
-
74
-
75
-
76
-
77
-
78
-
79
-
80
-
81
-
82
-
83
-
84
-
85
-
86
-
87
-
88
-
89
-
90
-
91
-
92
-
93
-
94
-
95
-
96
-
97
-
98
-
99
-
100
-
101
-
102
-
103
-
104
-
105
-
106
-
107
-
108
-
109
-
110
-
111
-
112
-
113
-
114
-
115
-
116
-
117
-
118
-
119
-
120
-
121
-
122
-
123
-
124
-
125
-
126
-
127
-
128
-
129
-
130
-
131
-
132
-
133
-
134
-
135
-
136
-
137
-
138
-
139
-
140
-
141
-
142
-
143
-
144
-
145
-
146
-
147
-
148
-
149
-
150
-
151
-
152
-
153
-
154
-
155
-
156
-
157
-
158
-
159
-
160
-
161
-
162
-
163
-
164
-
165
-
166
-
167
-
168
-
169
-
170
-
171
-
172
-
173
-
174
-
175
-
176
-
177
-
178
-
179
-
180
-
181
-
182
-
183
-
184
-
185
-
186
-
187
-
188
-
189
-
190
-
191
-
192
-
193
-
194
-
195
-
196
-
197
-
198
-
199
-
200
-
201
-
202
-
203
-
204
-
205
-
206
-
207
-
208
-
209
-
210
-
211
-
212
-
213
-
214
-
215
-
216
-
217
 |
 |
Table of Contents
that place advertisements based on website content, yield optimization systems that continuously evaluate performance of advertisements on
websites to maximize revenue and ad management infrastructures to manage multiple ad formats and control ad inventory.
Distribution. We deploy some or all components of our platform to our owned and operated websites, such as eHow, LIVESTRONG.com,
Cracked, Trails and GolfLink, as well as to over 375 websites operated by our customers. We also distribute features of our platform to a
portfolio of over 500,000 undeveloped websites that we own. Our platform helps power websites for customers such as the San Francisco
Chronicle (SFGate.com) and the National Football League (NFL.com). We have also begun to expand the distribution of our content by offering
our Registrar customers the ability to add contextually related content from our extensive wholly-owned library to their sites as part of a
recurring subscription offering.
Our Registrar service, in providing domain name registration and related value-added services, contributes several benefits to our Content & Media
service offering, including: proprietary data that augments our content creation process and enhances our analysis of potential valuable websites to add to our
portfolio of owned and operated websites; access to potential new customers to add to our third-party network through which to distribute our content; and
numerous cost savings and efficiencies from shared data centers, infrastructure and personnel.
As a result, we are able to deliver significant value to our consumers, advertisers, customers and freelance content creators:
How We Provide Value to Our Consumers. Our consumers are individuals who seek and access our content over the Internet. We make the
Internet a more useful resource to the millions of
7
•
•