Enom 2010 Annual Report Download - page 143
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Table of Contents
Demand Media, Inc. and Subsidiaries
Notes to Consolidated Financial Statements (Continued)
(In thousands, except per share amounts)
18. Business Combinations (Continued)
Supplemental Pro forma Information (unaudited)
Supplemental information on an unaudited pro forma basis, as if the 2008 acquisitions had been consummated as of January 1, 2008, is as follows:
Year ended
December 31,
2008
(unaudited)
Revenue $ 170,881
Net loss (16,107)
Included in revenue for the year ended December 31, 2008 is $6,911 related to social media services revenue generated by Pluck, which was acquired in
March 2008. Disclosure of revenue and earnings for The Daily Plate acquisition and earnings for Pluck included in the consolidated results of the Company
for the post acquisition periods is impracticable because their operations were integrated into our existing business and not managed or tracked on a separate
basis.
The unaudited pro forma supplemental information is based on estimates and assumptions which the Company believes are reasonable and reflects
amortization of intangible assets as a result of the acquisitions. The pro forma results are not necessarily indicative of the results that have been realized had
the acquisitions been consolidated as of the beginning of the periods presented.
19. Business Segments
The Company operates in one operating segment. The Company's chief operating decision maker ("CODM") manages the Company's operations on a
consolidated basis for purposes of evaluating financial performance and allocating resources. The CODM reviews separate revenue information for its
Content & Media and Registrar offerings. All other financial information is reviewed by the CODM on a consolidated basis. All of the Company's principal
operations and decision- making functions are located in the United States. Revenue generated outside of the United States is not material for any of the
periods presented.
Revenue derived from the Company's Content & Media and Registrar Services is as follows
Year ended December 31,
2008 2009 2010
Revenue
Content & Media revenue
Owned & operated $ 62,833 $ 73,204 $ 110,770
Network 21,988 34,513 42,140
Total Content & Media revenue 84,821 107,717 152,910
Registrar revenue 85,429 90,735 100,026
Total Revenue $ 170,250 $ 198,452 $ 252,936
F-47