Enom 2010 Annual Report Download - page 79

(1) Depreciation expense included in the
above line items:
Service costs $2,586 $2,805 $3,044 $3,447 $3,343 $3,483 $3,598 $4,359
Sales and marketing 42 48 47 47 41 41 46 59
Product development 327 348 358 401 341 318 337 350
General and administrative 323 345 364 431 405 516 494 535
Total depreciation
expense $3,278 $3,546 $3,813 $4,326 $4,130 $4,358 $4,475 $5,303
(2) Stock-based compensation included in
the above line items:
Service costs $ 113 $ 143 $ 125 $ 146 $ 207 $ 221 $ 235 $ 205
Sales and marketing 397 266 443 505 464 504 653 758
Product development 322 296 528 358 338 437 441 476
General and administrative 1,009 1,035 1,064 986 1,233 1,367 1,043 1,107
Total stock-based
compensation $1,841 $1,740 $2,160 $1,995 $2,242 $2,529 $2,372 $2,546
(3) Service costs include: traffic
acquisitions costs of $1,641 $2,261 $3,072 $3,580 $2,693 $3,063 $3,155 $3,302
For a description of the method used to compute our basic and diluted net loss per share, refer
to note 1 in Part II, Item 6, "Selected Financial Data."
In October 2010, our stockholders approved a 1-for-2 reverse stock split of our outstanding
common stock, and a proportional adjustment to the existing conversion ratios for each series
of preferred stock which was effected in January 2011. Accordingly, all share and per share
amounts for all periods presented have been adjusted retrospectively, where applicable, to
reflect this reverse stock split and adjustment of the preferred stock conversion ratio.
(4)
(5)
76