Enom 2010 Annual Report Download - page 12

Table of Contents
will be adversely affected." However, we believe that our analytical approach to content creation allows us to make strategic investments designed to
maximize return.
Freelance Content Creator Community
We engage our robust community of professional freelance content creators, including copy editors, writers and filmmakers, to create original,
commercially valuable online text and video content at scale. In order to ensure that we engage and retain highly qualified content creators with relevant
experience, the individuals undergo a rigorous qualification process, which includes the submission of writing samples, minimum experience thresholds and,
in certain instances, the achievement of satisfactory results on qualification tests, before they are allowed to participate in generating content for our network
of owned and operated websites and customer websites.
Through our title and content creation processes, we enable our freelance content creators to produce valuable content, reach an audience of millions and
earn income from a ready supply of available work assignments. We offer our freelance content creators the ability to pursue a large volume of titles in the
topic categories that most interest them, training and mentoring provided by our in-house editorial team and competitive payments for their services.
Content Distribution
Owned and Operated. We deploy our content, social media and system of monetization tools on our owned and operated websites that collectively
attracted over 120 million unique visitors who generated over 790 million page views globally during the month ended January 31, 2011, according to
comScore. In addition to the high-quality content and social media features provided through our platform, some of our websites also feature unique online
and mobile applications that engage users at an even more personal level. Users visit our sites through search engine results, direct navigation and social
media referrals. Our websites are designed to be easily discoverable by users due to the combination of relevant content, search engine optimization and the
ability of users to recommend and share our content via social media websites such as Facebook.
Among our portfolio of owned and operated websites, eHow is our most successful website to-date based on the number of monthly unique visitors.
eHow is the 11th largest website in the United States with over 60 million unique visitors in the USA during the month ended January 31, 2011 as measured
by comScore. eHow's wholly-owned current library includes over 2 million text articles and over 155,000 instructional videos that are presented in an easy-to-
understand manner. A significant majority of the text articles and videos in the eHow library was created by professionals and topical experts.
Another of our owned and operated sites, LIVESTRONG.com had over 12 million unique users in January 2011 according to comScore.
LIVESTRONG.com has an extensive library of health, fitness, lifestyle and nutrition text articles and videos, which combined with interactive tools and social
media community features, help users create customized goals and monitor their health, fitness and life achievements.
In addition to eHow and LIVESTRONG.com, our owned and operated websites include Cracked.com, a leading humor website offering original
comedy-driven text articles and videos, Trails.com, a subscription-based online resource for self-guided outdoor and adventure travel in North America,
Golflink.com, a golf website with comprehensive score-tracking and golf-improvement applications, articles and videos, and other enthusiast websites across
a number of verticals, such as casual games, sports, automotive and general entertainment.
Customer Network. Our customer network includes leading publishers, brands and retailers, providing the potential to expand our distribution and
enhance our monetization opportunities. Over 375 websites operated by our customers, such as the San Francisco Chronicle, deploy some or all
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