Enom 2010 Annual Report Download - page 14

Table of Contents
reseller to quickly start selling our Registrar service offering products through their own website. We also provide domain name registration and related value-
added services directly to consumers.
Through our Registrar, we provide the following services to our customers:
Domain Name Look-up and Registration
We offer our customers the ability to search for and register Internet domain names through our Registrar. Our Registrar serves existing and potential
new customers looking to register new domain names or purchase existing domain names and allows customers to renew their existing registered domain
names. Users can search for and identify an available domain name that best fits their needs, and in just a few clicks can claim and register the name. In
addition, we offer customers the ability to transfer the registration of a single domain name or multiple domain names to us from other registrars using our
automated domain name transfer service.
Domain Name System
Our Registrar service offering facilitates a significant portion of the world's domain name system Internet traffic with an average of over 2 billion DNS
queries resolved per day. A DNS query represents the process of translating a domain name requested by an Internet user into the Internet Protocol, or IP,
address, of the device hosting the requested website.
Value-Added Services
In addition to domain name registration services, we also offer a number of other products and services designed to help our customers easily develop,
enhance and protect their domains, including the following:
third-party website security services, such as Secure Socket Layer, or SSL, certificates;
identification protection services that help keep domain owners' information private through our ID Protect service;
web hosting plans for both Linux and Windows; and
customizable email accounts that allow the customer to set up multiple mailboxes using a domain name.
We have also developed a number of proprietary services designed to help enhance visibility and help drive traffic to our customers' sites. These services
include:
Rich Content, which allows website owners to add contextually relevant, high-quality articles and videos from our wholly-owned content library
to their sites; and
Business Listing services to help our customers advertise through Whois lookup inquiries.
Technology
Our technologies are software applications built to run on independent clusters of standard commercially available servers, with redundancy at each
layer: storage, proprietary application logic and presentation to web visitors. We make substantial use of off the shelf available open source technologies such
as PHP, MySQL, Memcache, and Lucene in addition to commercial platforms from Microsoft, including Windows, SQL Server, and .NET. These
applications are connected to the Internet via load balancers, firewalls, and routers installed in multiple redundant pairs. This architecture affords scaling up to
dozens of servers for a large property, such as eHow, as well as scaling down to pairs of servers for smaller properties while sharing network and Internet
infrastructure. This configuration allows us to expand for growth in page views and unique users, as well as add new web properties.
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