Enom 2010 Annual Report Download - page 120
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Table of Contents
Demand Media, Inc. and Subsidiaries
Notes to Consolidated Financial Statements (Continued)
(In thousands, except per share amounts)
4. Intangible Assets
Intangible assets consist of the following:
December 31, 2009
Gross
carrying
amount Accumulated
amortization Net
Weighted
average
useful life
Owned website names $ 42,611 $ (29,577) $ 13,034 3.9
Customer relationships 24,355 (14,103) 10,252 5.7
Media content 53,600 (19,310) 34,290 5.4
Technology 34,259 (14,260) 19,999 6.1
Non-compete agreements 14,429 (12,722) 1,707 3.3
Trade names 10,979 (2,594) 8,385 14.8
Content publisher relationships 2,092 (925) 1,167 5.0
$ 182,325 $ (93,491) $ 88,834 5.6
December 31, 2010
Gross
carrying
amount Accumulated
amortization Net
Weighted
average
useful life
Owned website names $ 46,094 $ (36,018) $ 10,076 3.7
Customer relationships 24,355 (17,653) 6,702 5.5
Media content 96,412 (34,205) 62,207 5.1
Technology 34,259 (19,518) 14,741 6.1
Non-compete agreements 14,429 (14,306) 123 3.3
Trade names 10,979 (3,615) 7,364 14.8
Content publisher relationships 2,092 (1,191) 901 5.0
$ 228,620 $ (126,506) $ 102,114 5.3
Identifiable finite-lived intangible assets are amortized on a straight-line basis over their estimated useful lives. Amortization expense by classification is
shown below:
Year ended December 31,
2008 2009 2010
Service costs $ 18,474 $ 18,607 $ 22,759
Sales and marketing 4,471 3,486 3,303
Product development 5,041 5,541 5,257
General and administrative 5,218 4,518 2,431
Total amortization $ 33,204 $ 32,152 $ 33,750
Based upon the current amount of intangible assets subject to amortization, the estimated amortization expense for the next five years as of December 31,
2010 is as follows: $32,058 in 2011, $25,750 in 2012, $19,973 in 2013, $15,123 in 2014, $5,359 in 2015 and $3,819 thereafter including amortization expense
related to media content of $18,311 in 2011, $15,605 in 2012, $13,302 in 2013, $10,709 in 2014, $4,219 in 2015 and $61 thereafter.
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