Enom 2010 Annual Report Download - page 33

Table of Contents
creation of content in the future that may have a shorter estimated useful life as compared to our current portfolio of content, or which we license
exclusively to third parties for periods that are less than the estimated useful life of our existing content, which may result in, among other things,
increased content amortization expenses or the expensing of future content acquisition costs as incurred;
our ability to continue to create and develop content that attracts users to our owned and operated websites and to our network of customer
websites that distribute our content;
our ability to generate revenue from traffic to our owned and operated websites and to our network of customer websites;
our ability to expand our existing distribution network to include emerging and alternative channels, including complementary social media
platforms such as Facebook, custom applications for mobile platforms such as the iPhone, Blackberry and Android operating systems, and new
types of devices used to access the Internet such as the iPad;
our ability to attract and retain sufficient freelance content creators to generate content on a scale sufficient to grow our business;
our ability to effectively manage rapid growth in the number of our freelance content creators, direct advertising sales force, in-house personnel
and operations;
a reduction in the number of domain names under management or in the rate at which this number grows, due to slow growth or contraction in
our markets, lower renewal rates or other factors;
reductions in the percentage of our domain name registration customers who purchase additional services from us;
timing of and revenue recognition for large sales transactions such as significant new contracts for branded advertising;
the mix of services sold in a particular period between our Registrar and our Content & Media service offerings;
changes in our pricing policies or those of our competitors, changes in domain name fees charged to us by Internet registries or the Internet
Corporation for Assigned Names and Numbers, or ICANN, or other competitive pressures on our prices;
the timing and success of new services and technology enhancements introduced by our competitors, which could impact both new customer
growth and renewal rates;
the entry of new competitors in our markets;
our ability to keep our platform, domain name registration services and our owned and operated websites operational at a reasonable cost and
without service interruptions;
increased product development expenses relating to the development of new services;
the amount and timing of operating costs and capital expenditures related to the maintenance and expansion of our services, operations and
infrastructure;
changes in generally accepted accounting principles;
our focus on long-term goals over short-term results;
federal, state or foreign regulation affecting our business; and
weakness or uncertainty in general economic or industry conditions.
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