Barclays 2013 Annual Report Download - page 28

Africa
Our social purpose
Customers and clients from individuals to multinational corporates have specifi c banking and insurance needs that
are driven by their ambitions. These range from local and cross border payments, fi nancing their plans through loans,
gaining access to capital markets receiving specialised advice or securing protection through insurance. By providing
these fundamental fi nancial activities we play a key role in empowering Africa.
Our customers and clients
are those
■ Retail customers across the mass, middle
market and affl uent markets
■ Business customers including small and
medium enterprises and commercial
ventures
■ Large corporates, public sector bodies
and fi nancial institutions
■ Retail, commercial and corporate
customers and clients seeking wealth,
investment management and insurance
solutions
For them we provide
■ Full suite of retail banking products and
services
■ Full range of commercial transactional,
investment and lending products
■ Specialist investment banking, corporate
banking, fi nancing, risk management
and advisory solutions
■ Insurance, fi duciary and non-banking
related investment products and services
to retail, commercial and corporate
clients
■ Wealth management services for high
net-worth individuals
Africa business model
‘We offer our clients deep
local knowledge and
presence and the expertise
and support of a global bank.’
Uniquely providing value through
Our value propositions…
■ Deep local knowledge and presence
■ Expertise and support of a global bank
■ Providing and enhancing access to the
continent by being the bridge between
local and global markets
■ New and innovative solutions across the
banking and insurance spectrum
■ Reduced costs of doing business
■ Contributing to Africa’s growth and
development
Maria Ramos
Chief Executive, Africa
barclays.com/annualreport
26 Barclays PLC Annual Report 2013