Barclays 2013 Annual Report Download - page 20

UK Retail and Business Banking (UK RBB)
‘We are determined to go
out of our way to make our
customer’s lives much easier,
which is how we will continue
to achieve sustainable
long-term results.’
The UK Retail and Business Banking business model
Our social purpose
Basic banking services fulfil the need for transactions that people and business have: storing, receiving and
paying monies. Modern life would seem very difficult without access to these fundamental activities.
As a leading UK retail bank, UK RBB successfully provides these basic banking services in a safe, reliable and
regulated manner.
Our customers are those
We seek to support the day-to-day banking
needs of UK customers. Our customers
can be categorised as:
 Personal and Premier
 Small businesses
For them we provide
We focus on providing core banking
through a network of branches, telephony
and digital channels, enabling customers
to be serviced in ways that best suit their
lives:
 Personal and Business banking
(including current accounts, savings and
payments)
 Lending (secured and unsecured) –
mortgages, loans and overdrafts
Uniquely providing value through
Our value propositions…
 Accessibility for all customers to simple,
transparent and speedy products and
services
 Faster or instant decision making and
processing
 A focus on providing suitable services for
customers’ key life moments
 Relationship propositions tailored for
different segments
 Support of Government (access to)
lending schemes
 The safe use of data to improve and tailor
offers to customers
Ashok Vaswani
CEO, Retail and Business Banking
barclays.com/annualreport
18 Barclays PLC Annual Report 2013