Barclays 2013 Annual Report Download - page 27

For one Italian customer Barclays has provided investment
management and advice for three years and over that
period developed a healthy and profitable relationship.
Happy customers and
healthy relationships
During this time we have worked to provide the customer with
bank-assurance products, mutual funds, structured products, asset
under custody and liquidity products. In doing so we have successfully
deepened our relationship with the customer by more than doubling
his assets under management over a two year period.
This customer is a strong advocate for Barclays and has been extremely
satisfied with his Premier relationship manager – highlighting the
professionalism, proactivity and transparency of the services his
relationship manager provided as the reasons for the customer’s
high satisfaction.
In addition to the high quality day-to-day relationship, we were also
able to leverage some of the benefits we get from being part of a UK
based global bank by giving this customer the opportunity to attend
exclusive events that the customer greatly appreciated. These have
helped us enhance our relationship.
Going forward we will continue to work closely with this customer
to meet their personal banking and investment needs.
But we’re not stopping there! We know this customer owns a
successful SME business and we want to further deepen our
relationship by providing products and services to that business –
in doing so help our client achieve his ambitions across both his
professional and personal life.
barclays.com/annualreport Barclays PLC Annual Report 2013 25
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