Barclays 2013 Annual Report Download - page 12

Our Balanced Scorecard
Becoming the ‘Go-To’ bank for all our stakeholders
Balanced Scorecard: overview
Balanced Scorecard
‘The Balanced Scorecard is
the fi nal crucial piece of our
plan – alongside our Purpose
and Values – to embed the
right culture in our business
and become the ‘Go-To’ bank’
The Balanced Scorecard sets out eight specifi c
commitments across our 5Cs (Customer & Client,
Colleague, Citizenship, Conduct and Company) and
defi nes what need to achieve over the next fi ve years to be
well on the way to becoming the ‘Go-To’ bank.
We are committed to monitoring and reporting on our progress
annually so that stakeholders can hold us to account. The Balanced
Scorecard is supported by strategic initiatives that will drive progress
across the 5Cs.
The Balanced Scorecard gives clear strategic context for our colleagues
around what becoming the ‘Go-To’ bank will look like and lays out
Barclays’ priorities. The Barclays Balanced Scorecard is cascaded into
business unit and function scorecards. Together, these provide line of
sight to employees to our organisational goal. They also provide a
framework and starting point for all employees when they set their
individual performance objectives across the 5Cs.
For more detailed information on the Balanced Scorecard, please
see barclays.com/balancedscorecard and the key performance
indicators section on pages 243 and 244
Outcome Statements
Customer & Client
■ We are ‘Go-To’ for our customers and clients
Colleague
■ Our colleagues are fully engaged
■ We create a diverse and inclusive environment where colleagues can fulfi ll their potential
Citizenship
■ We positively impact the communities in which we operate
Conduct
■ Our products and services are designed and distributed to meet clients’ needs
■ We act with integrity in everything we do
Company
■ We create sustainable returns above the cost of equity
■ We understand and effectively manage our risks, and continuously improve control
Helping people
achieve their ambitions
– in the right way
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Outcome Statements
We balance our stakeholders’ needs
across the short and long term.
Our activities drive mutually reinforcing
outcomes across stakeholders.
barclays.com/annualreport
10 Barclays PLC Annual Report 2013