Barclays 2013 Annual Report Download - page 24

Europe Retail and Business Banking (Europe RBB)
Our social purpose
In the current challenging macroeconomic environment, we continue to support our customers helping them to
achieve their financial goals and ambitions.
As a retail bank Europe RBB provides banking services and investment advice to over 1.8 million customers in Spain,
Portugal, Italy and France in a safe, reliable and regulated manner.
Our customers
Our focus is on growing mass affluent and
small business customers via our Premier
proposition.
We will continue to support our existing
mass market customers.
For them we provide
We offer a full range of banking,
investment and insurance products
tailored to meet our customers’ needs.
These include:
 Day-to-day transactional banking
(e.g. current accounts, debit/deferred
debit cards)
 Lending (e.g. lines of credit, personal
loans, mortgages)
 Savings and investments
(e.g. deposits, investment advice)
 Insurance
(e.g. protection and long term savings)
The Europe Retail and Business Banking business model
‘In 2013 we restructured our
business and are now on
track to deliver the ‘Go-To’
Premier bank in Europe.’
Uniquely providing value through
Our value propositions…
 International strength
 Risk diversity
 Long heritage
 Relevant products and services tailored to
individuals' financial goals and risk
appetite
 Skilled relationship managers delivering
investment advice and creating strong
customer relationships
 Innovation in products and technology
Curt Hess
Chief Executive Officer, Europe RBB
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22 Barclays PLC Annual Report 2013