Westjet 2015 Annual Report Download - page 14

Download and view the complete annual report

Please find page 14 of the 2015 Westjet annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 101

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101

WestJet Annual Report 2015 | 12
Guest experience and service enhancements
As part of our overall strategy, we are committed to exploring and implementing initiatives that will improve both our onboard
guest experience and the ease with which our guests do business with us. The successful implementation of these initiatives
and introduction of new products is made possible through the care and dedication delivered by all WestJetters.
In 2015, we began rolling out WestJet Connect, our new inflight entertainment system featuring wireless broadband internet
connectivity and more than 450 movies and television programs. Guests can access WestJet Connect using their laptops, or
via the WestJet app downloaded onto their mobile devices. Seats on WestJet Connect equipped aircraft have 110-volt and
USB power outlets, allowing all guests the opportunity to charge or power their devices. The new system was first activated
on one of our Boeing 737 aircraft on July 28, 2015 and we are receiving positive feedback from our guests. WestJet Connect
provides our guests’ the ability to stream a large selection of free content and the ability to connect to the Internet, at a
reasonable price. As of the date of the MD&A we have installed and activated WestJet Connect systems on 34 of our Boeing
737s, on two of our Boeing 767s and expect installations to be completed on the majority of our Boeing 737 fleet by the end
of 2016. The remaining two Boeing 767s will have WestJet Connect installed by mid-2016.
We also launched our enhanced Plus product on all Boeing NG 737 aircraft in 2015. This new product features an empty
middle seat for more space and privacy, added services, and upgraded meal options including premium boxed meals on
longer flights. On WestJet's Boeing 767 aircraft, guests in Plus can enjoy wider seats configured with an aisle separating each
set of two seats. These new features are in addition to flexibility and convenience features already offered as part of WestJet's
Plus product. While these added features provide exceptional value to our guests it is also expected to support our ancillary
revenues on a go-forward basis.
Throughout 2015, we continued to invest in our digital channels to improve the ease with which our guests do business with
us. Specifically, we are continually enhancing our mobile apps and website technology by optimizing guest experience
(through content and functionality) across a wide range of devices, including desktop, smart phone and tablet. We also
upgraded the technology that supports our ancillary revenues, specifically expanding the distribution channels that can market
and sell our Plus fare and pre-reserved seating functionality.
Finally, on September 22, 2015, for the third consecutive year the WestJet RBC World Elite MasterCard was rated first in the
travel rewards category by
MoneySense
magazine. Our travel rewards card received top marks and remains Canada's top
travel rewards card because of its high value, flexibility, premium features and connection to WestJet Rewards.
Network expansion and fleet
We continue to strategically grow our airline through new and increased service across our scheduled network. In 2015, we
announced new destinations and comprehensive schedules that reflect the varied needs of our guests. These new destinations
included WestJet Encore’s first U.S. destination, service to five new sun destinations, and the first transatlantic destination for
our wide-body Boeing 767 aircraft, London, United Kingdom. London will be serviced from six Canadian cities, through London
Gatwick beginning in the spring of 2016. We also extended certain routes from seasonal to year round service and increased
frequencies on certain routes within Canada. These additions and changes are in-line with our strategies to improve our
business and leisure products.