Westjet 2015 Annual Report Download - page 10

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WestJet Annual Report 2015 | 8
About WestJet
WestJet is a Canadian airline based in Calgary, Alberta. Through scheduled flights across a growing network, WestJet also
operates WestJet Vacations, which provides air, hotel, car and excursion packages, and WestJet Encore, a regional airline
which operates a fleet of turboprop aircraft in a network of destinations in Canada and one destination in the U.S. As of
December 31, 2015, our airline offers scheduled service to over 100 destinations in North America, Central America, the
Caribbean and Europe with our fleet of 114 Boeing 737 Next Generation (Boeing 737 NG) aircraft, 24 Bombardier Q400
(Q400) aircraft and for the first time in 2015 two wide-body, Boeing 767-300ERW (Boeing 767) aircraft. When including
destinations accessed through our airline partners, we serve over 160 destinations. We plan to continue adding new
destinations and additional frequencies to our existing markets through the growth of our regional Bombardier Q400 fleet, our
narrow-body Boeing 737 NG fleet and wide-body Boeing 767 aircraft.
WestJet’s mission is to enrich the lives of everyone in WestJet’s world by providing safe, friendly and affordable air travel. We
strive to be one of the top five airlines in the world. We believe that focusing on metrics such as on-time performance, safety,
profitability, guest satisfaction and employee engagement will lead us toward this goal.
Guiding us every day towards accomplishing our mission and vision are our core values:
• commitment to safety;
• positive and passionate in everything we do;
• appreciative of our people and guests;
• fun, friendly and caring;
• aligning the interests of WestJetters with the interests of the Company; and
• honest, open and keeping our commitments.
WestJet’s focus on our people has always been fundamental to the success of our airline. In an industry that has become
largely commoditized, we recognize that WestJetters are an essential part of our business and that their commitment to caring
for our guests supports our profitable results. Our goal remains to attract, train, motivate, develop and retain the right people.
Our commitment to our people allows us to take care of WestJetters, who in turn take care of our guests. When this occurs,
we will build on our success and take care of our business which in turn allows us to take care of our people, and so on, as
depicted in the graphic below. Our caring culture is essential to our continuous growth and is one of the key elements that
provide us with the capability to execute on our strategies.