WeightWatchers 2004 Annual Report Download - page 5

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Please find page 5 of the 2004 WeightWatchers annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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We offer scientifically based, safe, and effective methods for weight loss and long-term weight
maintenance. However, beyond medical research, our members and meeting Leaders represent our
most important resources. We are constantly listening and responding to their ever-changing
dieting needs. We seek to give our members a variety of options to customize and fit our program
into their lifestyle. Our August launch of the TurnAround program reflects the flexibility of our
business model and our ongoing efforts to offer our members a balanced approach to weight loss.
Our members and our service providers responded positively to the TurnAround program in
2004, and we expect it to continue to contribute to the improvement in North American attendance
in 2005.
In the past year we expanded the presence of the Weight Watchers
brand through licensing agreements in the United States with a number
of noted consumer products companies, including Organic Milling,
Wells Dairy, Weston Bakery, and Dawn Foods. These new Weight
Watchers branded products, complete with low POINTS®values,
include a variety of ice cream treats, breads, snack cakes and muffins,
and breakfast cereals. These great-tasting foods in the “better-for-you”
category help weight-conscious consumers by offering sensible food choices
that can easily be integrated into a balanced diet.
In 2004, Applebee’s®launched the Weight Watchers section of its menu at its 1,600 restaurants
nationwide. This licensing initiative expands our reach beyond our traditional audience, finding
people who may not be searching for a weight-loss plan but who are interested in healthy dining
alternatives. Initial reception to the Weight Watchers offering at Applebee’s, as well as to our other
licensed products has been extremely encouraging.
Our Corporate Solutions offerings got off to a promising start in 2004. This line of business offers
employers and their employees a complete suite of weight-loss solutions. Employees can attend
a series of weekly meetings at their workplace, connect to WeightWatchers.com, receive vouchers
to attend local meetings outside their workplace, or follow our program using an At Home kit.
As overweight and obese employees have higher health-care costs and reduced productivity, it is no
surprise that national companies are turning to us to help their employees achieve and maintain a
healthy weight.