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SUZUKI MOTOR CORPORATION 7
OverseasMarkets
1.MarketOverview
Overseas automobile sales volume in fiscal 2009
showed some recovery owing to economic stimulus
measures taken by various national governments.
However, the recovery was not full-fledged; sales
in North America were down 9% y-o-y at 10,774
thousand units, and sales in Europe were down 3%
y-o-y at 16,221 thousand units. Meanwhile, there
was signicant market growth in China, where sales
were up 64% y-o-y at 15,559 thousand units, and
in India, where sales were up 25% y-o-y at 1,891
thousand units. Sales also increased in the ve key
ASEAN countries (Indonesia, Thailand, Vietnam,
the Philippines, and Malaysia), rising by 5% y-o-y to
1,993 thousand units.
2.SuzukiSales
Suzuki’s overseas automobile sales volume in scal
2009 was up 5% y-o-y at 1,727 thousand units.
Suzuki saw signicant sales growth in its important
markets, India and China. They were up 21% y-o-y
at 871 thousand units in India owing partly to new
models and partly to the government’s economic
stimulus measures. And they were up 44% y-o-
y at 262 thousand units in China owing partly to
the government’s measures to increase domestic
demand and partly to growth in the market. Mean-
while, Suzuki’s sales were down 7% y-o-y at 281
thousand units in Europe, down 12% y-o-y at 63
thousand units in Pakistan, down 19% y-o-y at 65
thousand units in the five key ASEAN countries
(Indonesia, Thailand, Vietnam, the Philippines, and
Malaysia), and down 60% y-o-y at 29 thousand
units in the United States.
3.SuzukiTopicsinFiscal2009
May 2009 saw the 30th anniversary of the launch of
the Alto. According to Suzuki research, cumulative
worldwide Alto sales had reached 10 million units
by the end of March 2009.
In June 2009, Suzuki’s cumulative worldwide au-
tomobile sales reached 40 million units. Overseas
sales, which began with exports of the Suzulight
Carry in 1959, accounted for 20,355 thousand units
of the total.
Suzuki’s product launches in scal 2009 included its
new agship model, the Kizashi sedan.
In India, Maruti Suzuki achieved scal-2009 produc-
tion volume of one million units. In anticipation of
further growth in the Indian market, Maruti Suzuki
has since begun expanding its annual production
capacity from one million units to 1.25 million units.
IwataPlant
Multi-purposevehicleandcommercialvehicleassembling
Kosai Plant
Passenger car assembling
YearinReview
Sagara Plant
Passenger car and automobile engines assembling,
foundry of engine components, machining