Suzuki 2010 Annual Report Download - page 7

6 SUZUKI MOTOR CORPORATION
Suzuki’sWorldwideManufac-
turing and Sales
Total overseas automobile production for fiscal
2009 increased to 1,586 thousand units, 117.1%
compared to the previous year. Worldwide produc-
tion, including Japan, also increased to 2,545 thou-
sand units, 102.1% compared to the previous year.
Sales of automobiles in overseas markets increased
to 1,727 thousand units, 105.3% compared to
the previous year, while total global sales, includ-
ing Japan, also increased to 2,349 thousand units,
101.9% compared to the previous year.
TheJapaneseMarket
1.DomesticAutomobileMarketOverview
Since government support measures such as tax
reductions on eco-cars and economic incentives for
new eco-car purchases were successfully effective,
domestic sales of all brands for scal 2009 totaled
4,880 thousand units (104% y-o-y), well over the
previous scal year for the rst time in four years.
Among registered vehicle sales, eco-car sales, par-
ticularly hybrid vehicles, were brisk amounting to
3,182 thousand units (110% y-o-y), well over the
previous scal year for the rst time in seven years.
Meanwhile, in mini vehicles, delay in responding
to eco-car policies reduced the effectiveness of
government support measures causing sales to de-
crease to 1,698 thousand units (94% y-o-y) falling
below the previous scal year for the third consecu-
tive year.
2.SuzukiSalesStatus
Suzuki’s total domestic sales for fiscal 2009 de-
creased to 622 thousand units (93% y-o-y) falling
below the previous year. This places Suzuki fourth
among the 12 domestic automobile manufacturers.
In the mini vehicle category, sales for the full busi-
ness year decreased to 554 thousand units (96%
y-o-y) falling below the previous year, however suc-
cessive introductions of Palette derived vehicles,
and new Alto models in the second half strength-
ened product competitiveness contributing to in-
creased sales in the second half of the year com-
pared to the previous year. This represents a 32.7%
domestic market share, which increased 0.7point
compared to the previous year.
In regard to registered vehicles, those that were
eligible for eco-car tax incentives, such as the Swift
and Splash, were marketed aggressively, however
sales decreased to 67 thousand units (79% y-o-y)
falling below the previous year.
Automobiles
3.SuzukiAutomobileTopics
• The seventh generation Alto was introduced to
the domestic market in December, 2009. Focus-
ing on resource saving, fuel efciency, and user
convenience, all class models meet requirements
for eco-car tax reductions. Sales since its intro-
duction have remained signicantly above those
for the previous year.
Alto
WAGONR
• At the end of January 2010, total accumulative
domestic sales of Suzuki automobiles since the
introduction of the Suzulight in 1955 reached 20
million vehicles.
• The Wagon R ranked top in the 2009 mini vehicle
segment for the seventh consecutive year. Also,
in October, it received high acclaim for its distinct
styling among mini vehicles and was awarded the
2009 Good Design Long Life Design Award.
YearinReview
• Benefiting from economic incentives for trade-
ins on new vehicle purchases, sales of the Carry
increased to 63 thousand units compared to the
previous scal year placing it top in sales in the
truck segment for the 39th consecutive year.