Suzuki 2010 Annual Report Download - page 15

Download and view the complete annual report

Please find page 15 of the 2010 Suzuki annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 56

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56

14 SUZUKI MOTOR CORPORATION
Suzuki’sbusinesscollaboration
withothercarmanufacturers
The economic crisis following the bankruptcy of Le-
hman Brothers as well as rapidly growing public in-
terest in global environment like never before, called
for sweeping changes in the automotive industry.
In the midst of increasingly severe circumstances,
Suzuki and Volkswagen AG (VW) held number of
discussions and concluded that the complementary
strengths of each company make for a perfect t in
exploiting respective advantages. Suzuki and VW
announced establishment of comprehensive part-
nership as independent and equal partners on 9th
December 2009.
In order to realize various collaboration projects
such as sustainable compact cars where demand is
continuously growing, as well as green engineering
and logistics, staff of both companies often travel
between Hamamatsu and Wolfsburg to organize
various meetings. To enable smooth communica-
tion and deepen cooperation between the compa-
nies, Suzuki established representative ofce in the
VW headquarters in March 2010. VW also opened
its ofce in Suzuki headquarters.
Besides VW, Suzuki has various partnerships with
other automobile manufacturers in specific fields.
Some of the examples are mutual OEM supply of
vehicles between Nissan Motor Co., Ltd in domes-
tic and overseas markets, OEM supply of vehicles
to Mazda Motor Corporation, Adam Opel AG and
Fiat Group Automobiles S.p.A., and licensing of die-
sel engine from Fiat Powertrain Technologies S.p.A.
Suzuki will hold comprehensive partnership with VW
as a core, and continue to pursue synergetic effect
through various cooperation projects, for efficient
use of management resources.
LANDY
(SuppliedfromNissaninJapan)
SX4
(manufacturedatMagyarSuzukiinHungaryandsuppliedtoFiat)
MRWAGON
(manufacturedatKosaiplant,JapanandsuppliedtoNissan)
YearinReview
Suzukiestablishedcomprehensivepartnership
withVWon9thDecember2009