Suzuki 2010 Annual Report Download - page 11

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10 SUZUKI MOTOR CORPORATION
OverseasMarkets
1.OverseasMotorcycleMarketOverview
The overseas motorcycle market in scal 2009 was
impacted by the economic slowdown, with sales in
North America down 39% y-o-y at 562 thousand
units and sales in Europe down 12% y-o-y at 1,197
thousand units. However, ASEAN sales were up
6% y-o-y at 11,484 thousand units thanks to solid
demand in Indonesia. Sales in the growing Indian
market were up 26% y-o-y at 9,371 thousand
units. And sales in the Chinese market were up 9%
y-o-y at 17,801 thousand units thanks to growing
demand in inland regions.
2.SuzukiSales
Suzuki’s fiscal-2009 motorcycle sales volume in
North America was down 53% y-o-y at 51 thou-
sand units owing to marketing activities that gave
top priority to inventory reduction. Sales volume
in Europe was down 30% y-o-y at 102 thousand
units. ASEAN sales volume was down 27% y-o-y at
662 thousand units owing to delays in launches of
new models in the largest market, Indonesia. How-
ever, sales were strong in India; thanks to demand
for scooters, they were up 46% y-o-y at 189 thou-
sand units. Sales in China were also up y-o-y, with
growing demand in inland regions helping to push
them up by 20% to 1,585 thousand units.
ToyokawaPlant
Motorcycles and outboard motors assembling
GSX1250FA
GSX-R1000“25thAnniversaryEdition”
RMX450Z
RM-Z250
YearinReview