Samsung 1998 Annual Report Download - page 9

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QWhat business strategy and plans does Samsung Electronics have for 1999?
A First, we will work to more effectively implement restructuring and innovation
initiatives. As we continue to bolster our core capabilities in today’s and tomorrow’s
promising industries, our goal is to secure a competitive advantage that can firmly
weather any crisis. In particular, we will continue to enhance our product compet-
itiveness in the memory semiconductor, monitor, and TFT-LCD fields where we are
the global market leader. We will do the same for the microwave oven, mobile
phone, and printer fields where we are striving to move from No. 2 to No. 1. As for
our business structure, we will concentrate on laying the foundation for profitabil-
ity in each business field through creative restructuring. We will also step up the pace
of innovation, focusing on the 3Ps (processes, products, and personnel). We will expand
our present focus on process innovation to the product and personnel areas, our focus
on domestic to overseas production, and our focus on manufacturing to marketing.
QWhat is Samsung Electronics’ mission in the 21st century?
A The greatest change in our business environment as we move into the new mil-
lennium is the arrival of the digital and network age. In this new age, the electron-
gressive scan display technology that
doubles picture quality. Sep 24 1Gb
DRAM samples shipped. We contin-
ued to extend our lead in the mem-
ory sector, paving the way for mem-
ory modules of up to 4Gb in capac-
ity in the near future. Sep 28 Third gen-
eration cellular/PCS “folder-type” phone
developed. Our digital CDMA cellular and
PCS technology continued to evolve,
producing lighter and smaller hand
sets. Oct 30 World’s first mass
production of digital TVs. Timed with
the launch of digital broadcasts in
the U.S., we shipped 55-inch wide-
screen digital TVs to that market.
Nov 4 World’s first 144Mb Rambus®
DRAM chip developed. Able to process
data at up to 1.6Gb/sec, this next-gen-
eration memory technology is up to 25x
faster than EDO DRAM and 5x faster
than PC-100 SDRAM. Dec 3-20
Official sponsor of the Bangkok Asian
Games. In addition to supplying
audio/visual and home appliance prod-
154%
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96 97 98
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