Qantas 2014 Annual Report Download - page 21

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The Qantas Group today connects
Australians to an international network
spanning the Australia-Pacific, Asia and
the Middle East, Europe, Africa and North
and South America.
Through Qantas and Jetstar-operated
services, a wide range of codeshare
partnerships and minority shareholdings
in the Jetstar airlines in Asia, we have
built global reach and a strategic
presence in all the world’s major aviation
markets.
QANTAS
INTERNATIONAL
The Qantas International network has
been restructured around a series of
‘global gateway’ cities. In each gateway,
we form partnerships with the region’s
leading airlines to give our customers
greater choice through codesharing and
other joint benefits.
The launch of the Emirates partnership
was pivotal, opening up a network of 65
destinations in Europe, the Middle East
and North Africa via Qantas’ new Dubai
hub. More than a year on, our research
shows that customers have embraced
the expanded network, Dubai transit
experience and shared benefits of the
partnership.
Asia is now at the heart of the Qantas
International network – rather than a
stopover point on the way to Europe.
Qantas flies directly from Australia
to seven major cities in Asia. And in
2013/2014, we took important steps
to strengthen our network of partners
in the region, forming new codeshare
agreements with Bangkok Airways and
China Southern.
BUILDING GLOBAL REACH
Focus on China
In late 2013, Qantas announced a new
partnership with Guangzhou-based
China Southern – the world’s fourth
largest domestic airline and one of
the carriers leading Chinese aviation’s
impressive growth on the global stage.
The codeshare – covering four
destinations in mainland China,
trunk’ routes between Australia and
Guangzhou and key routes on Qantas’
domestic and trans-Tasman networks –
means that Qantas now has commercial
partnerships with two of China’s
‘big three’ carriers. This new China
Southern partnership complements
our existing, wide-ranging alliance with
China Eastern, centred on its Shanghai
gateway.
Together with multiple daily services
to Hong Kong and our relationship
with Cathay Pacific through oneworld,
Qantas’ presence in China is bigger
than ever.
China is Australia’s largest trading
partner and second-largest source
market for inbound tourists. Qantas is
playing a key role in strengthening the
ties between the two countries, building
partnerships that will deliver benefits
over many years to come.
HONOLULU
LOS ANGELES DALLAS/FORT WORTH
NEW YORK
LONDON
JOHANNESBURG
SANTIAGO
DUBAI
BANGKOK
HONG KONG
SHANGHAI
SINGAPORE
JAKARTA
SYDNEY
BRISBANE
NOUMEA
CAIRNS
PORT MORESBY
MANILA
AUCKLAND
WELLINGTON
CHRISTCHURCH
QUEENSTOWN
MELBOURNE
TOKYO
19
QANTAS ANNUAL REPORT 2014