Proctor and Gamble 2010 Annual Report Download - page 8

As part of this sponsorship, we also announced the
global expansion of our Proud Sponsor of Moms campaign.
We will build upon the success of our Team USA partnership
at the Vancouver 2010 Olympic Winter Games, which
resulted in increased favorability ratings for P&G and our
brands, greater market share and nearly $100 million in
incremental sales. P&G will leverage the IOC partnership to
deliver on our growth strategy and to help improve the lives
of athletes, moms and their families around the world in
several ways:
• We will continue to support families of Olympians,
reapplying on-site activities from the Vancouver 2010
Olympic Winter Games.
• As part of the Proud Sponsor of Moms campaign, our
Thank You, Mom program will continue in conjunction
with the IOC’s inaugural Youth Olympic Games to be held
in Singapore in August 2010, helping 25 moms of Youth
Olympians from around the world with their travel and
lodging costs so they can be in Singapore with their
children as they compete.
• We will produce a documentary video series called “Raising
an Olympian, The P&G Momumentary Project” to celebrate
the dedication and sacrifice of moms, families and their
Olympians. The video series will tell the stories of Olympians
as seen through the eyes of their moms. It will be shown
leading up to and during the London 2012 Olympic Games
and will aim to answer the question, “What does it take
to raise an Olympian?”
By leveraging P&G scale and competing more effectively as
one Company —rather than as individual businesses and
brands alone—we are able to touch and improve more lives
while creating meaningful competitive advantage.
Work to Do
While we are encouraged by the Company’s recent
performance, I don’t want to imply that we are satisfied.
Our results were ahead of our going-in expectations in nearly
every area, but we still have some significant opportunities
for improvement.
Our results on some big brands and in some big
categories have been soft. We are not yet growing share on
every business but we have robust innovation and marketing
plans in place to accelerate share growth across the
portfolio.
We also need to continue our disciplined cost reduction
and cash management efforts. We need to take even more
cost out because there are still more investments we need
to put in to keep driving profitable market share growth.
If we build on our successes, address our shortfalls
and implement our strategy with excellence—which is
precisely what we are focused on doing—we will continue
to accelerate growth on both the top- and bottom-line, and
we expect this to be reflected in stronger market share trends.
Inspired to Perform
As I wrote at the beginning of this letter, we have placed
significant emphasis on P&G’s Purpose because we believe it
inspires people to perform at their peak.
Fulfilling P&G’s Purpose is not merely a noble ideal. It
is potentially a game-changing growth strategy because it
unleashes creativity and capability. Our purpose as individuals
inspires our performance as professionals. The congruence
of our Company Purpose and our personal purpose captures
our imagination and passion. It focuses us on the consumers
we serve and inspires empathy for them that, in turn, leads
to insights, big ideas and innovation that drive growth.
Simply put: Touching and improving people’s lives motivates
peak performance. I believe that to my core.
Everywhere I travel, P&G people and our partners tell
me they are inspired by what we can accomplish together.
They tell me that they are inspired by the thought of what
we can accomplish if we can infuse the work of our entire
organization—all 127,000 of us—with the meaning that
comes from our Purpose. We’re inspired by the thought of
serving five billion people by the middle of this decade, and
perhaps touching and improving the lives of nearly every
person on the planet in our lifetimes. We’re inspired to
create new innovations, ideas, services and products that
improve people’s lives in ways we’ve not yet foreseen.
It is all this, taken together, that drives my confidence in
P&G’s future. We have all the elements of a high-performing
organization in place at P&G: passionate leaders at every
level and in every part of our business; sound strategies that
continue to provide abundant opportunities to grow; robust
systems that enable us to operate with discipline and to
collaborate inside and outside the Company; and a culture
that enables, demands and rewards high performance. These
pillars stand on a foundation of technical competence and
the bedrock strength of our Purpose, Values and Principles
that constitute the core of P&G.
I am honored to stand alongside Purpose-inspired
leaders in every part of our organization who ensure that
P&G touches and improves lives every day. It is a privilege
to work with such outstanding people and I thank them for
all they are doing to touch and improve lives and to grow
our business.
Robert A. McDonald
Chairman of the Board, President
and Chief Executive Officer
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