Proctor and Gamble 2010 Annual Report Download - page 3

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P&G’s Purpose–to touch and
improve lives, now and for generations
to come–is inspiring and pervasive.
Our Purpose is tightly and deliberately
linked to our business and financial
goals: P&G’s Purpose inspires our
strategic choices; it leads us to bigger
and better innovation; it drives brilliant
execution; and it compels us to make
a difference in areas such as
sustainability and social responsibility
not merely to be a good citizen, but
more importantly, to create future
opportunities to touch and improve
lives–and, in so doing, to keep our
Company growing.
Dear Shareholders,
Robert A. McDonald
Chairman of the Board, President and Chief Executive Officer