Proctor and Gamble 2010 Annual Report Download - page 12

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*Source: SymphonyIRI Group New Product Pacesetters™ report (non-food brands),
March 22, 2010 (measured as total year-one dollar sales across food, drug, and mass
channels, excluding Walmart).
125 products
Over the past 15 years, 125 P&G innovations have
earned a spot on SymphonyIRI Group’s list of each
year’s 25 most successful new products more than
our six largest competitors combined.*