Proctor and Gamble 2010 Annual Report Download - page 20

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Providing Hygiene & Education
in Africa with Always
Five hundred million women—and one out of
every five teens on the planet—live in Africa.
Today, millions of these girls and women still
do not use pads for protection during their
periods. But this is changing. Through a holistic
campaign, Always is improving the lives of these
women and girls in more places on this vast
and diverse continent.
One element of the campaign expands
Always distribution, which has now reached
450,000 outlets in Africa. This is improving the
commercial availability of Always, not just in
big capital cities, but also in some smaller
towns and rural areas.
Another Always campaign element includes
a puberty education program conducted in
partnership with local public education and
health organizations. Reaching 3 million African
girls and women each year, the program
includes sampling and activities in classrooms
and some mobile clinics, teaching girls about
puberty, the basics of feminine hygiene and
sanitary protection.
Always is improving the lives of some of these
African girls in ways that go beyond the benefits
of hygiene alone. Today, many girls in Africa
miss school during their period because they
lack awareness of and access to proper sanitary
protection. This can impact their chance to
complete their education and succeed in life.
By providing access to puberty education and
sanitary protection with Always, we are able
to improve the everyday lives of girls like Jane
in very meaningful ways.
18 The Procter & Gamble Company