Proctor and Gamble 2010 Annual Report Download - page 28

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Touching and Improving Lives in Times of Crisis
P&G’s commitment to help rebuild lives after disasters is a natural expression of our Purpose to
improve lives. Through our people, our products and our partners, we rely on our strengths and a
disciplined process to ensure that all of our efforts— both immediate and long-term —are
making a meaningful difference.
26 The Procter & Gamble Company
Our global disaster response approach allows us to
respond quickly and effectively. Our first concern is for the
safety and welfare of our employees. Within hours, we
are also in contact with our humanitarian partners to
understand the scope and impact of the crisis, and how
best to respond.
The most immediate way we often help is to provide PUR
Purifier of Water packets. Natural disasters can leave places
that typically have safe drinking water suddenly without it.
These packets transform dirty, unsafe water into clean
drinking water in 30 minutes, so they can be very useful
in times of crisis. We have worked closely with several of
our partners to strategically place depots of PUR packets
around the world, making them more readily available
when needed.
In addition to cash donations, we often provide products.
From our soap and personal hygiene products to our
laundry, diaper and cleaning products, our brands can help
restore a sense of normalcy to the disrupted lives of those
caught in the aftermath of a disaster.
This year found the world facing a large number of natural
disasters, including:
Haiti Earthquake, January 2010: P&G immediately started
working with many disaster relief partners to move PUR
packets into Haiti. Dr. Greg Allgood, Director of our P&G
Children’s Safe Drinking Water program, traveled to Haiti to
help train field personnel how to use and deploy PUR. Many
of our employees around the world generously contributed
to a special Company-matched fund that was distributed to
these partners for the most urgent needs. We also donated
products—brands like Pampers, Duracell, Always, Crest,
Oral-B and Pantene. The Tide Loads of Hope program
also committed to help, donating the profits from all Tide
Loads of Hope vintage tees sold in February and March.
The funds are being used to rebuild the laundry rooms of
the National University Hospital of the State of Haiti in Port-
au-Prince, and Zanmi Beni, a home for disabled orphans
and abandoned children.
Chile Earthquake, February 2010: Some P&G employees
worked to provide PUR packets, products and monetary
contributions. Others worked to repair our facilities and
get them operational again in just two weeks. Restoring
our operations back to full function helped our employees,
suppliers and customers get back into the rhythm of
everyday life.
P&G employees participated in many volunteer activities,
including a trip that 56 employees took to Villa Prat, a town
located three hours from Santiago. While there, some of
our employees distributed building materials. Others played
football, danced and painted with the local children to
give their parents a break from the stress of living in
temporary housing.