Porsche 2005 Annual Report Download - page 99

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97
and the VW Beetle for his customers and made the name of Por-
sche a synonym for technical excellence. Porsche Engineering
continues this tradition, founded in 1931, to the present day.
Customer development is a cornerstones of Porsche’s identity
and an important component of Porsche AG. However, the public
does not hear much about this. By maintaining the strictest
confidentiality, Porsche Engineering always takes the greatest
care to protect its customers’ product strategies and brand
identities.
The Porsche Engineering Group GmbH (PEG) in Weissach manages
all global development projects for customers. In the review year,
PEG included the subsidiaries Porsche Engineering Services GmbH
in Bietigheim, Porsche Engineering Services Inc. in Troy and Por-
sche Engineering Services s.r.o. in Prague. Immediately after
the end of the 2005/06 fiscal year, in September 2006, PES
Troy with its 120 employees was sold to Magna International Inc.
Over 500 people were employed at the Porsche Engineering
locations at the end of the review year. In addition, resources
including over 2,300 developers at the Porsche Research and
Development Center in Weissach were also available.
PEG supports customers throughout the entire product develop-
ment process from the design stage right up to series produc-
tion, assisting in the development of components, systems,
assemblies and complete vehicles. Backed by the in-depth know-
ledge of the series manufacturer, Porsche Engineering always
focuses on the vehicle as a whole, even when working on the
smallest construction parts. On request, development work can
also be carried out at the customer’s premises.
In Demand Worldwide
Porsche Engineering’s development competence and its many
years of experience are in demand worldwide. Porsche Engineer-
ing positions itself actively and successfully as a premium ser-
vice provider with special competence in profitable business
areas and niches. Good customer relations extending over many
years and professional prospecting of the market are success
factors for winning new projects and form the basis for long-
term and profitable operations.
Apart from several large projects in the review year, numerous
small and medium projects with a duration of less than six
months were successfully concluded. Development focused on
the fields of complete vehicles, chassis, drive and electrics/
electronics. Industrial engineering activities, a field covering
engineering services for companies outside the automobile
sector, has been constant for years. Styling dimensions were
increasingly developed for utility vehicles.
Along with Europe, Asia will remain one of the most important
markets. Early entry has already given Porsche Engineering a
promising position on the Chinese market. In the review year, a
body project and a large-scale engine and chassis project with
a term spanning several years was concluded in this market.
For the coming fiscal year and beyond, a high uptake of the
resources at the Weissach Development Center can be expec-
ted for Porsche’s own development. Nevertheless, customers
will continue to turn to competence from Weissach for their
development work in the coming business year.