Porsche 2005 Annual Report Download - page 53

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America
North America: Deliveries at New Record Levels
In the review year, North America remained Porsche’s largest
market by far. The continued stable economic climate and
the introduction of numerous new models helped Porsche to
reach a new record level of deliveries to customers of 36,669
vehicles sold (previous year: 33,974 units). 3,614 vehicles
were sold in April alone – a record for any single month since
the establishment of Porsche Cars North America.
A total of 13,217 units of the Cayenne were delivered in the
review year (previous year: 16,831 units). Even if the Cayenne
was no longer able to follow up the success of the previous
year owing to the poor overall economic situation, the sporty
off-road model remains the top-selling Porsche in North America.
Sports car sales rose by 37 percent to 23,452 units, with sales
of the 911 rising following the introduction of the all-wheel
versions to 12,534 units (previous year: 10,327 units). The
Boxster held its own in a declining market segment with 6,110
deliveries. The launch of the Cayman S was highly successful,
and there have been no fewer than 4,396 deliveries of the
prize-winning mid-engined coupé since its market launch in
January 2006. In its last year of production, the Carrera GT
high-performance sports car was supplied to 217 customers.
The sales network in North America was further expanded
with the addition of five dealers, bringing the total to 214.
Porsche now has 202 dealers in the USA and 12 in Canada.
Latin America: Sales up again
The economy in Latin America gained further stability during
the review year. Thus, Porsche was able to increase its deliveries
to customers by 33 percent to 2,006 units in the review year.
Alongside the sports cars, the Cayenne made a significant
contribution to this satisfying development: 1,278 units were
delivered in the review year (previous year: 1,010 units).
As well as the growth markets of Mexico and Brazil, numerous
smaller countries such as Chile and Peru reported double-digit
growth. Activities of the Porsche Sports Driving School and
the Porsche World Roadshow as well as numerous local driving
events and the Porsche clubs, which are very active in Latin
America, underpinned the brand’s vitality.
Latin America’s importers and dealers once again invested
in new or larger locations over the review year. Construction
projects were concluded in Torreon, Guadalajara (Mexico)
and Rio de Janeiro (Brazil).
Europe
Germany: 911 in the focus
Porsche delivered 14,014 new vehicles to German customers,
almost matching the previous year’s excellent result of 14,154
units. Deliveries of the 911 to customers were up by approx-
imately six percent to 6,301 vehicles. This success was pri-
marily due to the new all-wheel versions of the 911. The first
sales months of the new 911 Turbo confirmed the high interest
in the 911 model series. The introduction of the Cayman S
boosted the entire Boxster/Cayman model series. Sales rose
by 30 percent compared with the previous year to 3,827 units.