Porsche 2005 Annual Report Download - page 56

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A total of 768 units of the 911 were delivered in the review
year, 19 percent more than in the previous fiscal year, in
which only the less popular models with rear-wheel drive were
offered in Switzerland. Following the world premieres of the
911 Turbo and the GT3 at the Geneva Motor Show in March,
demand exceeded all expectations. The introduction of the
Cayman S in Switzerland went equally well and led to further
growth for the Boxster model series. In total, 385 vehicles
were delivered to customers (previous year: 289 vehicles).
The Cayenne also continued to play a significant part in
Porsche’s success in Switzerland. In the fourth year following
its launch, 529 Cayenne models were sold (previous year:
811 units). Accounting for 35 percent of sales, the powerful
Turbo and Turbo S models were particularly in demand.
Refurbishment of the Porsche Centers in Lugano, Berne and
Sierre in accordance with the current design guidelines con-
tributed to the gradual improvement of Porsche’s presence.
Since the Swiss market is becoming increasingly significant,
Porsche is aiming to change its distribution structures. From
June 2008, Porsche Switzerland, a wholly-owned subsidiary,
will assume responsibility for the import and sales of vehicles,
replacement parts and accessories. However, AMAG will con-
tinue to be Porsche’s most important trading partner.
Austria: Carrera 4 Models are particularly Successful
The importer was able to consolidate its market position in
the 2005/06 fiscal year. In total, 786 vehicles were delivered
(previous year: 888 units). Although this market proved a difficult
one for the Cayenne, 255 models were sold in the review year
(minus 36 percent). At the same time, sales of the 911 were
extremely positive. Thus, a total of 371 units of the 911 were
sold, almost 13 percent more than in the previous fiscal year.
The all-wheel variants were a particular hit, with 205 of these
sold. A total of 159 Boxsters and Caymans were delivered to
customers; the figure for the previous year was 158.
The new models in particular were presented to customers
in Austria at exclusive marketing events. These included the
Porsche Driving World, which was held at the Salzburg Ring
over seven days in May 2006 and was attended by 250 guests.
Belgium: Important Target surpassed yet again
With 1,080 vehicles (previous year: 1,177 units), Porsche
was able once again to surpass the thousand-unit mark on
the Belgian market, which is under the care of the importer
D’leteren S.A. The 911 model series, with 480 vehicles sold
(up 17 percent), played the largest part in this, closely followed
by the Cayenne, 300 units of which were sold (previous year:
564 vehicles). The Cayman S was extraordinarily successful.
With 138 vehicles sold in the review year, the model accounted
for the largest share of the entire Boxster model series, of
which 292 vehicles were sold (previous year: 197 units). The
introduction of the Cayman will ensure continued high demand
in the 2006/07 fiscal year.
The Brussels Motor Show at the beginning of 2006 was a
particular highlight. For the first time, Porsche’s stand included
offices for sales representatives from each Belgian dealership,
and 93 vehicles were sold as a direct result of the event.
Netherlands: Record Result almost matched
With sales of 1,085 vehicles (previous year: 1,181 units),
the result for the 2004/05 fiscal year, which had reflected
a disproportionate increase of 41 percent, was almost
matched. So once again, the review year was very successful.
The sports cars accounted for a particularly large share of
this success. The high level of acceptance of the Carrera 4,
Turbo and GT3 models ensured that 513 vehicles from the
911 model series were sold (previous year: 421 units). 123
units were sold of the Cayenne, a big hit in the Netherlands,
while the entire Boxster model series accounted for 192 sales
(previous year: 114 vehicles). Overall, sales of sports cars
in the review year exceeded those for the previous year by
31 percent.
Markets