Porsche 2005 Annual Report Download - page 57

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55
Overall political and economic conditions, which remained
difficult, influenced the market for the Cayenne in particular.
However, with 375 vehicles sold (previous year: 641 units),
the sporty off-road vehicle confirmed its importance within
Porsche’s product range.
Importer Pon’s Automobilhandel B.V. sells Porsche vehicles
in the Netherlands. The relocation of the Eindhoven Porsche
Center and the opening of an additional dealership in the Arnhem
area not only made the dealer network more professional but
also extended it in line with the high level of growth.
Southern and Eastern Europe:
A Growth Region keeps on growing
The positive development seen in this region during recent
years continued in the review year. With a total of 2,413 units,
570 more vehicles were sold than in the previous year. With
1,177 units (previous year: 1,202), the Cayenne, which is the
cornerstone of this business area, remained stable.
A new development is the sustained success of the sports
car models in Southern and Eastern Europe. With 734 units of
the 911 model series, deliveries more than doubled (previous
year: 429 vehicles). The Boxster and the new Cayman S found
even more supporters in the region: 498 vehicles delivered
translates into an impressive increase of 139 percent.
The sustained expansion of the dealer network in Southern
and Eastern Europe contributed to this. In November 2005,
an importer was appointed for Minsk in Belarus, thereby
marking the inclusion of another Eastern European market.
The dealer network was also expanded in the region’s estab-
lished markets. In Ukraine, dealerships selling Porsche vehi-
cles were set up in both Dnipropetrovsk and Odessa. In Turkey,
new dealerships were opened in Antalya and Istanbul, and a
new business was set up in Izmir.
Northern Europe:
Success in a Stable Environment
The economically and politically stable Scandinavian region
continued to contribute to the Porsche brand’s worldwide
growth. With 1,227 vehicles delivered, sales were up by six
percent over the previous year. The markets of Iceland, Norway,
Sweden, Finland and Denmark benefited considerably from
the high demand for the Carrera 4 models, which allowed the
911 model series to grow by an amazing 41 percent to
432 vehicles delivered.
In the Boxster model series, the Cayman S was a sales hit,
exceeding expectations with 176 vehicles sold. A total of
270 vehicles in the Boxster model series were sold (previous
year: 81 units).The Cayenne maintained its position. With
520 vehicles delivered (previous year: 763 units) it is still
the top-selling vehicle within the product range.
In Scandinavia too, progress has been made in making the
dealer operations more professional. Newly built Porsche
Centers were opened in Göteborg (Sweden) and Helsinki
(Finland), while in Norway a contract was concluded for a
Porsche Center in Stavanger. There are also plans for new
Porsche Centers in Reykjavik (Iceland) and Copenhagen
(Denmark).
Other Markets
Great Britain
Japan
North America
Germany
Vehicle Deliveries in units
02 ⁄ 03 03 ⁄ 04 04 ⁄ 05 05 ⁄ 06
100 000
90000
80000
70000
60000
50000
40000
30000
20000
10 000
01⁄02