Porsche 2005 Annual Report Download - page 48

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responsible for customer-related processes have been work-
ing on a single platform with interrelated processes. Since
January 2006, the processes have been transferred to further
markets. The basic principles for the successful implemen-
tation of the strategy in the German market were defined in
the first half of the 2006/07 fiscal year.
In addition, Porsche AG’s central enquiries and complaints
management system, Customer Commitment, processed
over 3,000 enquiries in the review year in cooperation with
the competent departments and markets. Communication
standards were improved, thereby guaranteeing the uniformity
of responses to customers.
The Popular Tradition of Collection from the Factory
As far back as 1954, Porsche was one of the first automobile
manufacturers to offer customers the option of collecting their
cars from the factory. This attractive offer remained extremely
popular in the review year. Over 4,000 customers decided to
take delivery of their vehicles in Zuffenhausen. A factory tour
and an accompanying program make collecting the car an
even more enjoyable experiance. Detailed insights into produc-
tion, such as the “marriage” between engine and chassis, are
a highlight for many customers. The factory visit culminates
in the handover of the car with an individually tailored briefing.
With well over 50,000 guests and 450 events, the Porsche plant
in Leipzig was once again a popular venue in the year under
review. During the 2005/06 fiscal year, over 50 renowned com-
panies took the opportunity to combine a conference with an
attractive supporting program. Factory tours, presentations
on Porsche’s success or a drive in a Porsche on the plant’s
own circuit – all these options proved highly popular. Visitors
also enjoyed the new option of co-piloting a Porsche, putting
the car through its paces and testing drive performance on
the plant’s own circuit. At the weekends, the Leipzig plant pri-
marily attracts customers who wish to try out their driving skills
in safety training sessions on one of the various test tracks,
while customers wishing to collect the vehicles they have pur-
chased from the plant tend to visit on weekdays.
The Porsche Travel Club celebrates its Tenth Anniversary
The Porsche Travel Club has been offering adventure holidays
in Porsche vehicles for ten years. Experienced tour operators
accompany groups on selected itineraries in the world’s
beauty spots.
The Club presents its varied program in an extensive brochure
now also available on the Internet at www.porsche.de/travel-
club. The program is full of packages offering a peek behind
the scenes at Porsche, as well as driving training, exclusive
weekend trips and touring at home and abroad in trips lasting
several days.
New options in the review year included a trip in a Cayman S
over the mountain passes of the Dolomites as well as a care-
fully-planned tour through the western Alps. At New Year, a
highlight was crossing the Andes in Argentina and Chile. De-
mand for the highly popular weekend trips increased, as did
interest in customized incentive trips for companies wishing to
express their appreciation to selected customers or success-
ful employees.
Over 3,000 international customers took part in the Porsche
Travel Club’s program of events, which has thus expanded even
further. The growth strategy includes an ongoing increase in
travel destinations as well as the international expansion of
Travel Club projects in the Group. Thus, the US subsidiary is
currently planning its own Porsche Travel Club.
Sports Driving School remains a Magnet
The Porsche sports driving school has been in existence since
1974. Customers and friends of the brand have been able to
hone their driving skills and also experience the sheer enjoy-
ment of driving on racing tracks and off-road, both nationally
and internationally. The figures speak for themselves: there
have been over 7,000 enthusiastic participants over the last
ten years. Subsidiaries and importers offer this unique expe-
rience in over ten markets in Europe, America and Asia. Interna-
tionally standardized training units enable participants to
improve their driving safety. Training options are offered at
several performance levels.
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