Porsche 2005 Annual Report Download - page 61

59
not only of Porsche AG but also approximately 250 other well-
known companies, especially manufacturers, suppliers and
dealers in the motor vehicles sector. They have also won clients
in other sectors.
Mieschke Hofmann und Partner is one
of Germany’s most successful consultancy
companies for process and information
technology.
With fully integrated concepts, MHP covers the complete
process chain from planning through implementation to the
management of IT solutions. The goal is to become the leading
process and IT experts on the German motor vehicles market.
Porsche AG has a 74.8-percent holding in MHP.
PLH with Other License Partners
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG (PLH)
with its head office in Bietigheim-Bissingen includes the brands
“Porsche Design” and “Porsche Design Driver’s Selection” as
well as the Porsche Design Studio in Zell am See. The company,
formed in 2003, has approximately 100 employees. Porsche AG
has a 65-percent stake in PLH, while the remaining 35 per-
cent is held by the shareholders of FaPo Beteiligungen GmbH,
Stuttgart.
“Porsche Design” is one of the leading luxury brands for quality
accessories. The products stand for a timeless, functional,
purist design and convincing technological innovation. The
range includes watches, writing utensils, jewelry and leather
goods. In the review year, the line in writing utensils was
successfully expanded: the new “Shakepen P’3140” received
a “Red Dot Award” for its outstanding design.
The “Flat Six” line of watches, which was added to the three
pre-existing lines, was presented at the “Baselworld 2006”
watches and jewelry trade fair. New license partnerships have
been concluded with kitchen manufacturers Poggenpohl and
lighting manufacturer Zumtobel. Porsche Design’s products
are sold exclusively in its own shops, ‘shop-in-shops’, at high-
class department stores and up-market, specialist retailers.
Porsche has opened its own shops in, among other places,
New York, London and Florence, and has franchise shops in
Tokyo, Kuala Lumpur and Bangkok.
“Porsche Design Driver’s Selection” is a brand with a vehicle-
relevant program. The collection, which comprises scale-model
cars, lifestyle accessories and special luggage, is distinguished
by its quality, sporty design and functionality. The highlight
of the year was the new sports watch collection, including the
“Cayman Twin Speed” multi-function watch, the “911 Speed
Chronograph” and the “911 Speed Chronograph special edition”.
Porsche’s 2006 official calendar was also well received by
the public. “Porsche Design Driver’s Selection” products are
available in Porsche Centers and Porsche AG’s online shops.
The Porsche Design Studio was founded in 1972 in Stuttgart
by Professor Ferdinand Alexander Porsche, the grandson of
Porsche’s founder and designer of the 911. Two years later,
it moved to Zell am See. The Studio is one of Europe’s most
famous design firms, and many of its objects have become
design classics. Today, it evokes the distinctive, unmistakable
and timeless signature that distinguishes all Porsche’s products.
In addition, it also works for other companies in industrial
and product design. In the course of the review year the Por-
sche Studio designed items such as a hi-fi micro system, a
high-performance locomotive, an airplane passenger seat
and an insulin pen for diabetes patients.
Porsche Consulting is working successfully in
hospitals: consultants optimized processes
and procedures in the Heart Surgery depart-
ment at Freiburg University Hospital.