Porsche 2005 Annual Report Download - page 46

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44
In the review year, the two business fields Exclusive and Te-
quipment were integrated in the sales organization to provide
the maximum customizing possibilities from a single source.
The trend towards individually equipped vehicles continued un-
abated. Products for customizing the new Porsche 911Carrera
4 models, the new Cayman S and the Boxster were in parti-
cularly high demand, but the wide range of products for the
Cayenne also contributed significantly to most welcome growth
in the Exclusive and Tequipment business areas.
“Exclusive” brings Extensive Scope for Customization
Porsche Exclusive offers a wealth of opportunities for vehicles
to be supplied ex-works with modified or additional technical
and visual features, both internally and externally. The program
covers all models; any car can reflect its owner’s personal
tastes and preferences.
The Tequipment range offers a wide
variety of options for configuring a Porsche
to one’s very own requirements.
For the interior, Exclusive can supply high-value materials
such as leather, aluminum, wood or carbon fiber. There is
continued strong demand for aluminum-look parts that recall the
lightweight construction of earlier Porsche competition cars.
Externally, exclusive wheels, stainless steel exhaust tailpipes
and aerokits add to the car’s individuality in much the same
way as technical customization in the form of a sports exhaust
system or an increase in power output. More than half of all
purchasers of the 911 equipped their vehicles with Exclusive
options.
During the review year, items from the Exclusive program in
particular demand were the reduced gear-lever travel kit and
the stainless steel exhaust tailpipe for the 911, Boxster and
Cayman S and the sports exhaust system and Carrera S in-
creased power output for the 911. The SportDesign package
for the Boxster was also a big hit and the new products from
the Custom tailoring program were also extremely popular.
These include the aluminum-look exterior package for the
Cayman S.
As in the past, the Cayenne proved groundbreaking in terms
of the customizing possibilities offered for a sporty off-
road vehicle. The SportDesign package, the 20-inch painted
Cayenne SportTechno wheels, the sports exhaust tailpipe and
the increase in engine output emphasized the car’s dynamism.
Items new to the program and much in demand during the re-
view year included embossed Porsche insignia on the head-
rests. The Cayenne’s interior can be given a personalized note
by the use of materials such as carbon fiber, leather and wood.
A wish expressed by many younger Cayenne drivers has been
fulfilled in the form of Porsche “Rear Seat Entertainment”. The
mobile, TV entertainment system for rear-seat passengers,
which was first offered in the previous year, quickly became a
sales hit.
Vehicle Retrofitting with Tequipment Products
Porsche’s Tequipment program offers an extensive choice to
all customers wishing to retrofit individualized equipment to
their vehicles. All Tequipment products comply with Porsche’s
high quality standards. The program’s growth in the review year
was in part due to products for the new Porsche 911 Carrera 4
models, the Cayman S and the extended program for the Box-
ster and Cayenne. The new products for the Cayman S, which
were already in strong demand shortly after the model was
launched, include the exterior aluminum-look package, the
sports exhaust tailpipe with its original design and also acces-
sories such as the luggage partition and the sun/privacy screen.
New items in the program are complete sets of sports wheels
with racing car tires for the 911. The vehicle tracking system
for locating a stolen vehicle is now available for the sports cars
in all 25 EU countries and in Norway and Switzerland.
Spare Parts Business further improved
Porsche has set up a team for planning worldwide stocks of
original parts, Tequipment and Classic parts. For the first time
in the automobile industry, the classical structure for after-sales
products based on markets has been abandoned. The manu-
Sales