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Our global sales volume for the March 2013 fiscal year decreased 1.0% from the previous
year, to 1,235,000 units. However, with increased wholesales and an improved model mix
from SKYACTIV-equipped vehicles, net sales increased ¥172.2 billion (8.5%), to ¥2,205.3 bil-
lion. Operating income rose ¥92.7 billion, to a ¥53.9 billion profit, on increased sales volumes,
the improved model mix, and cost improvements. Ordinary income rose ¥69.9 billion, to a
¥33.1 billion profit, and net income rose ¥142.0 billion, to a ¥34.3 billion profit, as we achieved
profitability at all levels based on the contribution from SKYACTIV-equipped vehicles.
March 2013 Fiscal Yea r Results Billions of yen
(Years ended March 31) 2012 2013 Difference
Net sales 2,033.1 2,205.3 +172.2
Operating income (loss) (38.7) 53.9 +92.7
Ordinary income (loss) (36.8) 33.1 +69.9
Net income (loss) (10 7. 7 ) 34.3 +142.0
Q What is the status of progress under the Structural
Reform Plan?
We announced our Structural Reform Plan in February 2012 to strengthen our Framework for
Medium- and Long-Term Initiatives and set a course for future growth in the face of an
adverse external environment. Since that announcement, we have been leveraging SKYACTIV
TECHNOLOGY to steadily implement structural reforms.
We saw major successes during the March 2013 fiscal year, the first year under the
Structural Reform Plan, including the achievement of profitability at all levels, and I am
pleased with our solid start toward the achievement of the Medium- and Long-Term Outlook.
I would like to explain some of the initiatives we have implemented.
“ We are off to a solid
start toward the
achievement of the
Medium- and Long-
Term Outlook. ”
Progress under the Structural Reform Plan
April 2012 – March 2013
Leveraging SKYACTIV TECHNOLOGY
for steady implementation
• Significant improvement in sales volume
and model mix, and large earnings
growth, on contribution from strong
sales of SKYACTIV-equipped vehicles
• Steady progress in cost improvements
through Monotsukuri Innovation
• Progress as planned in strengthening of
production and sales structure, focusing
on emerging markets
• Progress in forming complementary
alliances in products, technologies,
and regions
February 2012
Announcement of Structural
Reform Plan
1 Business innovation by SKYACTIV
TECHNOLOGY
2 Accelerate further cost improvements
through Monotsukuri Innovation
3 Reinforce business in emerging
countries and establish a global
production footprint
4 Promote global alliances
FY March 2016 Medium- and Long-term Outlook
Solid progress toward
achievement of Medium- and
Long-Term Outlook
Operating income ¥150 billion
Operating income
margin 6% or more
Global sales
volume (units) 1.7 million
Mazda Annual Report 2013 7