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2 Consolidated Financial Highlights
4 Global Network
6 To Shareholders and Investors
The March 2013 fiscal year, the first year under
Mazda’s Structural Reform Plan, marked a solid
start toward the achievement of our Medium- and
Long-Term Outlook with the achievement of profit-
ability at all profit levels. We aim to double these
results at all profit levels in the March 2014 fiscal
year. Mazda’s new President and CEO, Masamichi
Kogai, provides a recap of the March 2013 fiscal
year, and discusses Mazda’s strategy and his aspi-
rations going forward.
1 1 Special Feature – SKYACTIV MAKES US DIFFERENT
SKYACTIV TECHNOLOGY has given Mazda new competitiveness. This section
introduces the merits and special characteristics of this new technology.
16 Discussing the Merits of SKYACTIV
“SKYACTIV will continue to evolve.” Since its
introduction, SKYACTIV TECHNOLOGY has
received high praise. Vice Chairman Seita Kanai
discusses the aims and background behind the
development of SKYACTIV TECHNOLOGY, the
source of the technology’s cost competitiveness,
and the outlook for the future.
18 Review and Analysis of Operations
20 Review of Operations
Japan
North America
Europe
China
Other Markets
23 Major Product Lineup
24 Business Management System
27 Financial Section
56 Corporate Data/Stock Information
Forward-Looking Statements
Statements made in this annual report with respect to
Mazda's plans, strategies, and future performance are
forward-looking statements based on management's
assumptions and beliefs in the light of information
currently available, and involve risks and uncertainties.
Potential risks and uncertainties include, but are not
limited to: sudden changes in general economic
conditions in Mazda's markets and operating
environment; exchange rates, particularly appreciation
of the yen against the U.S. dollar and the euro; the
ability of Mazda and its subsidiaries to develop and
introduce products that incorporate new technology in
a timely manner and to manufacture them in a cost-
effective way; and fluctuations in stock markets.
Accordingly, actual results could differ materially from
those contained in any forward-looking statements.
Note on Model Names
Unless otherwise stated, model names appearing in
this annual report are those generally used in
international markets. In some cases, names used in
the domestic market differ: Mazda2 (in Japan: Mazda
Demio), Mazda3 (Mazda Axela), Mazda5 (Mazda
Premacy), Mazda6 (Mazda Atenza), Mazda MX-5
(Mazda Roadster), Mazda8 (Mazda MPV).
CONTENTS
Mazda Annual Report 2013 1