Mazda 2013 Annual Report Download - page 16

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Special Feature: SKYACTIV MAKES US DIFFERENT
SKYACTIV-Equipped Vehicles Focus of
Global Attention
Sales of SKYACTIV-equipped models are expanding significantly
We began introducing models fully incorporating Mazda’s new-
generation SKYACTIV TECHNOLOGY and new KODO — Soul of
Motion design theme in 2012, and these products have had a
strong global reception. We will continue to develop and intro-
duce new models going forward, and plan to have 80% of all
vehicles be SKYACTIV-equipped by the March 2016 fiscal year.
Aiming for 80% of vehicles to be SKYACTIV-equipped by the March 2016 fiscal year
Initial launch date: February 2012
Markets: Japan, North America, Europe, China, etc.
Fully incorporating SKYACTIV, the new CX-5 was Mazda’s first
SKYACTIV-equipped product. With strong sales in all markets, annual
sales have reached 200,000 units, surpassing our plan for 160,000
units. In Japan, the CX-5 was the top-selling SUV in the March 2013
fiscal year. The car has received more than 50 awards, including being
named the 2012–2013 Car of the Year Japan.
Initial launch date: November 2012
Markets: Japan, North America, Europe, China, etc.
This flagship model is a showcase of Mazda technology, and features
our proprietary i-ELOOP regenerative braking system and advanced
i-ACTIVSENSE safety technology. The design has been highly acclaimed,
with the car being selected as one of the three finalists for the 2013
World Car Design of the Year award.
Initial launch date: Fall 2013
Markets: Japan, North America, Europe, etc.
The Mazda3 is Mazda’s core model, accounting for roughly 30% of
global sales. We are significantly enhancing the model’s product
strength by introducing a hybrid version in Japan, along with a newly
designed 1.5-liter gasoline engine, and a car connectivity system to
enhance driving pleasure.
m{zd{
M{zd{6 (Japanese name: Atenza)
M{zd{3 (Japanese name: Axela)
i-stop i-ELOOP HYBRID
SYSTEM
i-stop i-ELOOP
i-stop i-ACTIV
SENSE
i-ACTIV
SENSE
ALL NEW
ALL NEW
i-ACTIV
SENSE
Mazda Annual Report 2013
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