Mazda 2013 Annual Report Download - page 17

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Risk of
Accident
High
Low
Accident
happens
Accident
happens
Risk of accident rises
Risk of accident is low
(Safe operation of vehicle)
What Mazda’s safety technologies
aim to provide
Accident becomes
unavoidable
Help protect passengers
and pedestrians in the
event of an accident
Provide hazard alerts to
help the driver avoid
dangers and recover the
safe operation of the vehicle
Maximize the range of
conditions in which the
driver can drive safety
and comfortably
Help avoid or reduce the
severity of an accident
when the driver alone
cannot safely operate
the vehicle
Injury reduction
Accident reduction
High Beam Control
Automatically switches headlights
between high and low beams to help
you drive more comfortably and safely.
Mazda Radar Cruise
Control
Automatically controls vehicle speed to
maintain the distance to the car ahead.
Rear Vehicle Monitoring
System
Alerts the driver to vehicles
approaching on either side from the
rear during highway driving.
Smart City Brake Support
Operating at low speeds, helps the
driver avoid frontal collisions and reduce
the damage resulting from an accident
COLUMN
To drive safely, it is essential to recognize potential hazards,
exercise good judgment, and operate the vehicle in an
appropriate fashion. Mazda aims to support these essential
functions so drivers can drive safely and with peace of mind,
despite changing driving conditions.
So Mazda offers a range of technologies that help to
prevent or reduce the damage resulting from an accident.
i-ACTIVSENSE Safety Technology for
Driving Support
Support safe driving
Mazda's i-ACTIVSENSE is an umbrella term covering a series
of advanced safety technologies that make use of detection
devices such as milliwave radars and cameras. They include
active safety technologies that support safe driving by helping
the driver to recognize potential hazards, and pre-crash safety
technologies that help to avert collisions or reduce their sever-
ity in situations where they cannot be avoided.
Featured in the CX-5, new Mazda6, and new Mazda3
Mazda’s objective for safety performance—supporting correct recognition and
good judgment, and preventing or reducing the damage resulting from an accident
Major Active Safety Technology
(Helping prevent accidents from occurring)
Major Pre-Crash Safety Technology
(Reducing the risk of an accident)
Please refer to Mazda’s website for other technologies and detailed explanations
of each technology
http://www.mazda.com/mazdaspirit/safety/i-activsense/
Milliwave rader
Camera (visible wavelength)
RVM
Quasi-milliwave rader
SCBS/Acceleration Control for AT
Near-infrared laser
Mazda Annual Report 2013 15