Mazda 2013 Annual Report Download - page 2

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Vision
Mission
Value
To create new value, excite and delight our customers through the best automotive
products and services.
With passion, pride and speed, we actively communicate with our customers to de-
liver insightful automotive products and services that exceed their expectations.
We value integrity, customer focus, creativity, and efficient and nimble actions and
respect highly motivated people and team spirit. We positively support environmental
matters, safety and society. Guided by these values, we provide superior rewards to
all people associated with Mazda.
Advancing and Accelerating
Mazda was established in 1920 as an automobile manufacturer based in Hiroshima Prefecture, Japan. In 2007, the
Company formulated its “Sustainable Zoom-Zoom” long-term vision for technological development, toward the achieve-
ment of a sustainable future. Our revolutionary, new-generation SKYACTIV TECHNOLOGY represents the harmonious
integration of new dimensions in driving pleasure and outstanding environmental and safety performance, based on this
long-term vision. The Mazda CX-5 and new Mazda6, both equipped with SKYACTIV TECHNOLOGY, have proven very
popular since their launches both in Japan and overseas. Going forward, Mazda will leverage SKYACTIV in the pursuit
of further, accelerated Structural Reform, while at the same time working toward the realization of a sustainable future
for both people and cars.
Corporate Vision